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STORE LAUNCH!
We’re excited to announce the launch of the brand new Art of the Float Store. The new store arrives with a plethora of floaty goodness to use in your float center’s marketing including floating videos, never-before released video testimonials, scientific blog posts, and MERCH! (Photos can still be purchased at Pixieset). Here’s a breakdown of…
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243: Big Updates From the FTA
Drew sits down with James harder of the FTA and the two chat about major changes that have taken place within the FTA. Find out about what you can get from the FTA now and what they are building for the future of the industry. SponsorsHelmBotI-Sopod Float TankMindfull Solutions
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242: The Not About Joe Rogan Episode
Let’s get controversial, floaty friends. He’s in the news, so we had to weigh in on the impact “Joegan” has had on the float industry and where the latest happenings are landing with each of co-host. The crew chimes in with a few passion points, the impact Joe’s love of the float has had on…
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241: 2022 Partay!
It’s a new year, and we have some fresh faces to share! If you haven’t heard, you can tune in to WATCH The Art of the Float Podcast on Youtube now! The crew took a few weeks off to recharge, enjoy the holidays, get sick, get a black eye, and then appreciate a sweet reunion…
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240: Holiday Wrap-up
Another wild year is coming to a close… in this episode, the crew shares how their holiday sales are going – including some recording-breaking days and *someone* who didn’t do a single thing for Black Friday or Small Business Saturday and has no regrets about it.
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239: Drew is Raising his Prices!
Warning: There’s a bad word in this episode 🙂 It’s a hot topic… to raise your prices or to not raise your prices. With the cost of goods rapidly rising, many float center owners find themselves wondering if now is the time to raise the cost of admission a bit. Dylan, coming up on ten…
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238: Diving into Selling Your Float Center
Adult Language Notice!Joey and Grace La Penna from Mountain Float Spa are fresh out of the float center ownership world… they closed on the sale of their center just a couple of weeks ago, so they joined the crew to share how their float love story started, how it grew and evolved, and why letting…
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237: Altered States of Consciousness
What happens when you explore the power of “pulling aside the veil”? Dr. Victor Zelek, a licensed Clinical Psychologist and Neuropsychologist joins the pod crew to talk about the power of the brain. Dr. Zelek shares a little history about how floating was used to treat alcoholism in Russia in the 80s. As a self-described…
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236: Buying & Selling a Float Center
If you’re thinking about buying an existing business… or selling yours, there are some key things to think about in order to increase your chances of success. In this episode, Amy Reed, who actually doesn’t own a float center, joins the crew to talk about her acquisition of a well-established yoga studio. Her heart-centered approach…
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235: The MidAtlantic Float Friends
We all talk about how special the float industry is, and the “Mid-Atlantic Float Association” is living proof. A handful of float centers across New Jersey, Pennsylvania, Maryland, and the surrounding area have come together to truly walk the talk. They meet regularly, share supplies, and truly support each other in a way that only…
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234: Holiday Promo Brainstorm
It’s mid-October. Do you know what your holiday promotions are? NO? Don’t worry… neither does the crew! But don’t worry, you’ll get a smorgasbord of ideas to jump start your own brainstorming process. From member incentives to gift card discounts and gifts to nurture and show appreciation for your most loyal guests – you’ll surely…
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233: When it Rains…
You know the old saying, “when it rains, it pours into Kim’s center”, right? In tonight’s episode, Kim tells the watery tales of flash floods causing water to pour through the front doors during a new employee’s 3rd shift alone. The old, historic building has presented many water challenges in the past, but like running…
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232: 2021 Float-Con Drama Re-cap
It was the best of times; it was the worst of times. Just depends on where you were to experience it all… yep. This episode, we’re going behind the scenes to find out what really happened at the Float Conference in Milwaukee this year, and just what happened to cause frustration for some virtual attendees.
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231: Jeremy Jacob – Float Conference Special
Jeremy joins the pod once again! Jeremy shares some keys to thriving during a pandemic, a tease for his latest speech and of course the story of falling in love with his wife <3
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230: MC Flux – Float Conference Special
Join us for another Float Conference Special episode! today we sit down with the illustrious MC Flux! We find out how he first got into float research, speaking at float conferences and how he deals with stress.
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229: Stephen Johnson – Float Conference Special
Drew and Dylan chat with Stephen Johnson about how he started speaking at the Float Conference, how floating provides an opportunity to view your own consciousness, as well as psychedelics. Join us for a fun insightful conversation!
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228: Client Acquisition Versus Client Retention
Continuing in our marketing series, the crew chats about the different marketing strategies for reaching new audiences versus retaining existing customers. You’ll hear about why you may want to run paid campaigns to reach your members, but how your message will need to be completely different from what you say to new clients in a…
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227: Creating a Client Profile (and Why!) with Business Coach Lauree Ostrofsky
In what section of the bookstore would you find your ideal client? It’s an intriguing question posed by our guest in this episode, Lauree Ostrofsky. Lauree is a business coach and marketing consultant who helps women build strong businesses and feel more confident putting themselves out there in a bigger way. She’s the author of…
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226: Target Demographics with Graham & Ashkahn
As we kick off our float center marketing series, we invite some industry leaders to join us. Experts they are, but picking just a single client demographic to pursue? They failed. Graham and Ashkahn from Float On are back on the pod again to share their unconventional advice on finding your target audience. You’ll hear…
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225: Float Conference 2021 Hype with Graham & Ashkahn!
Everyone’s favorite podcast crews are all together at once! This week, the infamous Grashkahn – Graham and Ashkahn join the Art of the Float to talk about the upcoming Float Conference! This is the TENTH annual event, so we asked them how it feels to be on year 3 of releasing the conference into the…
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RECENT POSTS
- The Last Episode with our Crew (All Good Things…)
- 282: Crowd Sourced Float Research: Project Arcturus
- FloatCon Recap 2023
- 280: Special Guest, Cory Allen – Float Conference Special
- 279 – Bryce of More Floats
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