Art of the Float

Where float centers thrive

Summer Float Challenge Review

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With the Heroic Summer Float Challenge coming to a close, Dylan is spilling the beans on the metrics! He’s prepared the data and talks about costs, number of participants, conversions to membership, and how far into the challenge participants are going. He also reflects on what he would like to do differently next year to improve marketing and increase participation.

Facebook always tells you to boost that post, but should you? Dylan talks why he boosted some posts but not others throughout the campaign and what he sees in the purpose of a boosted post. Amy shares why she opts not to boost posts and talks about how she utilizes Power Editor to create, edit, and fire off ads. [Read more…] about Summer Float Challenge Review

What Can We Learn From A Yogi? (A Lot!)

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the Owner of Grinning Yoga shares her insights on marketing, expanding to multiple locations and personal drive

Jamie Silverstein is a yoga teacher and co-owner of the Grinning Yogi yoga studio with locations in Portland and Seattle, including one adjacent to the Float Shoppe. From the moment Jamie occupied the space, Dylan took notice of the studio’s organized branding and fierce marketing that has resulted in a thriving studio. She talks about how they plan marketing throughout the year to get people in the door and how they follow up with each person that comes to class to build those strong relationships.A major strength of the Grinning Yogi is their brand identity. With yoga being such a saturated market in the Northwest, Jamie talks about what makes the Grinning Yogi unique and how they communicate that to the community.

Lance has been away from The Float Shack for a few weeks doing some mechanic work for personal income and talks about the work that he’s able to do remotely. He’s also preparing for the center’s third anniversary celebration and shares how he’s using geo-targeting for advertising the event. [Read more…] about What Can We Learn From A Yogi? (A Lot!)

Rise – A Float Gathering

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The creators of “Rise – A Float Gathering” join the show to discuss this new, annual event to be held April 28-30 in St. Louis. Kevin, Jake, and Marcio started Float STL in 2015 and noticed the float community was hungry for more opportunities to gather and connect. As the industry grows larger, they want to provide a space to tap back into the spirit of the float…and also to show everyone beautiful St. Louis! They walk us through what they’ve planned for the weekend and the speakers they’ve lined up.

Amy and Mark had an occurrence this week that forced them remember how they’ve separated their roles and responsibilities as business partners and why it’s important to respect one another’s role. Amy discusses the complexities of being a manager and business partner and how difficult it is to define in a manual.

Also reflecting on his role as a manager this week, Dylan and Sandra have been grappling with how they handled the firing of a dear employee last month and feeling that there was more they could have done. He and Amy discuss how managers aren’t perfect but can learn from each experience and move forward.
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The Tony Robbins Experience!

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It’s the 70th episode of the Art of the Float podcast, and the gang are circling their mics to debrief after last week’s industry roundtable discussion and check in on float center happenings. Engineer Brian also pops on to reflect on the strange, disappointing experience he and Dylan had at a Tony Robbins event in Portland.

They went in hungry for motivation and business advice but found themselves the target of sales pitch after sales pitch and feeling taken advantage of. Brian brought his notebook though and shares some insightful tidbits from both Gary Vaynerchuck and Tony Robbins. The good and the bad both offer takeaways for entrepreneurs about providing value to clients.

The Float Shack has been seeing a lot of floaters from the Wounded Warrior Project, and Lance reflects on why participating in the program hasn’t been as positive as he’d predicted. Helping people is the goal, and he talks about what types of campaigns he’d rather do that aim to help those in need but are also good for the business. [Read more…] about The Tony Robbins Experience!

Exploring Float Tank Innovation with Zak King

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The gang is joined this week by Zak King of California Float Concepts to dive into the evolution of float tanks. Four years ago, he and his wife started the process of opening a float center and, after researching the tanks that were out there, decided that they needed to design their own float suite. Zak breaks down the renovations he’s making in heating, sound reduction, the pump system, dehumidifying, and even salinity maintenance. He and the gang discuss where float tanks started, how they’ve progressed, and how they could continue to evolve as the industry changes and demand increases for user options.

So how does a float center owner also find the time to tinker with float tank renovations? Zak talks about time management and his entrepreneurial spirit that began with learning how to build a computer in 8th grade and has continued throughout his life through a tenacious personal drive to work on new challenges.   [Read more…] about Exploring Float Tank Innovation with Zak King

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