With the Heroic Summer Float Challenge coming to a close, Dylan is spilling the beans on the metrics! He’s prepared the data and talks about costs, number of participants, conversions to membership, and how far into the challenge participants are going. He also reflects on what he would like to do differently next year to improve marketing and increase participation.
Facebook always tells you to boost that post, but should you? Dylan talks why he boosted some posts but not others throughout the campaign and what he sees in the purpose of a boosted post. Amy shares why she opts not to boost posts and talks about how she utilizes Power Editor to create, edit, and fire off ads. [Read more…] about Summer Float Challenge Review