Tim Worsham, owner of Float Scents, joins us this week to continue our “Float Marketplace” series. Tim has been managing a center for several years, during after an evening of floaty musings over beers with Stephen Johnson, Tim mentioned the idea of introducing aromatherapy into the float experience. After exploring several ideas, Tim eventually landed on the concept of a lip balm. [Read more…] about 154: Float Marketplace – Float Scents
Kane Mantyla, a former float center owner (and hopeful future owner again!), and owner of RewardMore joins us in this episode to share his story and how it led him to create a really cool rewards program. Kane’s center started many years ago, and he studied member behavior and picked up on a few key facts. He realized that many clients loved the experience, but didn’t want to commit to a membership, and of those who did, members often started floating frequently, but then quickly dwindled away. He examined other membership programs, like airlines rewards, and saw that most of them took too long to earn rewards.
Kane shares how to create a rewards program that will drive results, even without using his program. (Although his software makes it much easier to automate and manage!) One of his many nuggets of wisdom may shift your thinking on memberships: “When we commit to something, the second we do, it turns into obligation.” He created a program to avoid that sense of obligation and instead reward those who signed up with a discount. If they come back within a set time frame, they retain that discount, but if they don’t come back in time, the discount amount decreases. He saw his retention rate increasing immediately by using this “frequency loyalty” program, and eventually decided to make it available to help other centers.
You’ll also hear about some features on Kane’s roadmap for RewardMore, and how he’s using a Freemium pricing structure, so you can get started with the program for free until it starts earning revenue for your business.
Kim Hannan recently posted a question in the Float Collective, asking others how they handle hosting events and workshops in their float centers, so we invited her to join the show to discuss the topic in person.
Dylan, Amy, and Kim vet out the pros and cons of hosting special events, including some special consideration around strategic scheduling, sound travel, and weighing the return on effort, cost, and impact on the rest of the business. Amy shares ideas for hosting different types of events, getting creative with what you consider “your space” to actually be, and partnering with local businesses for these one-off events. And on the other side of the issue, Dylan talks about why they no longer offer special events at The Float Shoppe. [Read more…] about 148: Float Center as an Event Space
It’s a float podcaster party! Graham and Ashkahn from Float Tank Solutions/Float On/The Float Conference join us this week. With Dylan, they discuss the current hot topic of the Float Tank Association (FTA) and the need for the organization. They’ve been on the road, attending different health department events to discuss float tank water sanitation with the health inspectors and experts across several states.
They hold nothing back as they hit another favorite topic: Groupon. They talk about when they think it’s a good idea to run a campaign, and how we should be cautious about coordinating efforts with other centers. The conversation evolves to exploring the growth in the industry and how centers differentiate themselves when multiple businesses are in the same city. [Read more…] about The Graham & Ashkahn Episode!
Hilary Sedovic of Float STL joins the podcast to discuss how we can as float centers bring floating to those who might not otherwise be able to float due to income, anxiety, lack of awareness etc.
Please fill out her survey to help unite and build the float centers ability to reach minority groups that generally do not have access to floating.