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This week, Amy continues to roll out new services at her second location, and she’s working to balance the operations, continued build-out for the remaining services, and frequent visitors who are stopping in to show support. She shares about the unexpected challenges of the getting people to try the new modalities at Float Alchemy when they’re excited to float, and finding a plumber to help them finish the float rooms to get those enthusiastic customers in there.
Dylan flew out of town to meet with a consulting client to work on the details for their new float center. Murphy’s Law was in full force though, because after months of no mishaps with their tanks, an electrical issue came up at The Float Shoppe, so he got to walk his team through the repairs over the phone.
Amy and Dylan share tips about decisions you should make during the construction phase that will have a lasting impact on the day-to-day operations later, from plumbing to heating and cooling your rooms… and why you need rugs. They discuss the experience needed in order to tune into the details of a project, beyond just opening your own center, and how to find a balance between keeping an eye on the budget and spending money for the long-run.
If you’re in the construction phase, or thinking of expanding your services, you’ll find a wealth of knowledge this week. Those who’ve been listening to our most recent episodes know about the challenges Amy has faced in opening her second location. At long last, Float Alchemy is open, sort of. We’ll dive into the all the latest happenings from Amy’s world.
The team at Float Nashville has kept everything running smoothly while Amy and her partner, Mark, have been working diligently to make the soft opening for Float Alchemy happen. While they haven’t opened the float rooms yet at the new location, they have opened the kombucha taproom and cryotherapy, and will continue to add new services over the next few weeks. This soft opening approach will help them to balance the financial demands with the rest of the construction, and some changes in her original management structure. With a new contractor in place, things with the codes office are starting to progress, and they hope to have the float rooms open in a few weeks.
On top of the journey to open Float Alchemy, Amy is now taking over manufacturing and ownership for the cheese company and kombucha that she sells in her new space. So now she’s expanding her expertise to include everything under the umbrella of her float center services, and now her retail offerings too. Perhaps her biggest lesson learned has been how to let go of perfectionism and ease into the opening, even with so many unfinished ends.
Dylan and Amy share ideas about how to schedule your operating hours and maintenance days to ensure you’re set up for success and still not overworking yourself. Amy details the decision-process for how she will ramp up revenue and at what point she will be able to hire an employee. Be sure to listen for ways to streamline your social media posts using a few tools Amy and Dylan have tried, and how to divvy out the responsibilities amongst the team.
This week, Dylan has been making some action plans to get more involved in the day-to-day operations at The Float Shoppe. He also reached out to his Facebook followers and had a great response for models for his float photography sessions. He’s also working to update their branding for The Float Shoppe.
This week, we invited a guest host to join us as we talk about expectations of how things go when opening a float center. Kim Hannan of Sukhino Float Center in New Albany, Indiana, is in the early stages of this process, and since Amy is close-ish to opening her second location, they both have current experiences with this topic. (Kim also writes the show notes found at artofthefloat.com, so she admits it’s a bit bizarre to write about herself in third person here…)
In exciting news, the Art of the Float photography service is now live! If you missed a photo set in the Patreon campaign, you can still access those separately on the website, but Patreon supporters will still get the best deal. [Read more…] about 123: Opening a Float Center: Setting Expectations
Rick Boling and Jacob Resch, owners of Float STL join Amy, Dylan, and Brian this week.
Amy’s “Tales of a Second Location Buildout” continue with a few new delays, but steady state operations at Float Nashville are far from steady as they work through some team challenges. Dylan shares an update about a drain that’s been causing issues, and he and Sandra came up with a great solution for a customer complaint he mentioned in last week’s episode. Dylan also talks about the success of a center where he’s been providing consultant services.
Rick and Jacob join this episode to talk about a brilliant new resource for float center owners and manufacturers… They’re starting a float magazine! They describe what to expect from the publication, as well as why they chose print over digital, and what you will be able to find online. If you want to get your hands on it, you can sign up to get a subscription for your center for FREE. The first edition is expected to publish in April or May this year.
They share about the feeling of being vulnerable in this process, about how they hope to engage with the industry, and about their vision for continuing to connect the entire float industry.