Calling all fashion police! This week, Amy and Dylan are diving into the world of fashion, well, float fashion at least. Should employees wear a specific uniform? Show their personalities? Flash some logo wear? Amy talks about the intriguing reason why she keeps a pretty loose grasp on dress code at her centers, including one particular team member who loves to let his toes be center stage. Dylan obviously doesn’t live in the south, because he thinks those toes should always be covered. (And stubbed toes and foot injuries weigh on his mind too!) Dylan also talks about how clothing impacts the feeling his customers get when they walk in. [Read more…] about 149: Does Your Float Center Need a Dress Code?
Kim Hannan recently posted a question in the Float Collective, asking others how they handle hosting events and workshops in their float centers, so we invited her to join the show to discuss the topic in person.
Dylan, Amy, and Kim vet out the pros and cons of hosting special events, including some special consideration around strategic scheduling, sound travel, and weighing the return on effort, cost, and impact on the rest of the business. Amy shares ideas for hosting different types of events, getting creative with what you consider “your space” to actually be, and partnering with local businesses for these one-off events. And on the other side of the issue, Dylan talks about why they no longer offer special events at The Float Shoppe. [Read more…] about 148: Float Center as an Event Space
The Float Conference offers a variety of free sessions on Friday before the big event. One of those such sessions was Justin Feinstein’s discussion about the Float Research Collective, a way for commercial float centers across the globe to get involved in formal studies relating to floatation therapy. This conversation started at the Rise Float Gathering in St. Louis in April, and since then, Justin has been looking for ways to leverage the industry in order to grow the reach of what’s possible. In this episode, you’ll hear a live recording of his talk to a packed room with people piling up at the door to hear what he has to say.
Follow along with Dr. Feinstein’s slide show Here. [Read more…] about 147: Justin Feinstein Introduces the Float Research Collective
Drew Kane, Kim Hannan, and Dan Larsen join Amy and Dylan this episode to recap the experience of the 2018 Float Conference. Each guest this week has a different perspective, from not-yet-open to only recently open, to “veterans” of the float world, and all experiences for attending the conference. Revisiting the Friday activities, Kim shares some of her takeaways from the marketing forums, Drew and Dan talk about what they learned at Justin Feinstein’s talk about how we can all work together to further the world of clinical research in our industry.
They share their favorite conference sessions, from MC Flux’s graphical breakdown of the immune system’s response to prepare for injury and illness, to float research guru Justin Feinstein, to the heart-touching stories float customers shared. On the opposite end of the heart space, Roy Vore, an expert on pool and spa sanitation gave his perspective on whether or not we should be worried about germs in our float tanks (but it was a talk worth loving in a big way!). Kim and Drew were first time attendees, so you’ll hear about their experience of spending time with other owners and experts, and everyone chimed in on the evolution of the Float Conference to a non-profit agency. [Read more…] about 146: Float Conference 2018 in Review… And Looking Forward
This week, the FloatCon Man himself joins us! We’re just a few days away from the Float Conference, yet we pried Ashkahn Jahromi away from his pre-conference duties to talk about all the latest happenings, including the fact that this is the last year the conference will be hosted by the Float On/Float Tank Solutions team. He’s feeling a little sappy about the experience.
You’ll hear the vision for how the Float Conference can continue on, and Amy’s and Dylan’s reflections on how impactful the very first conference was for her. And while the same team won’t necessarily be running the entire event next year, they’ll still be involved with the transition in some capacity.
FiMo Your Float Center financial modeler