Michelle McArthur of Daydream Social Media located in Vancouver, BC joins us this week to share some insights into social media marketing specifically for float centers. She got her start co-owning a social media business with her sister in Calgary, AB. Then, like many of us, she had dreams of opening her own float center after some profound floating experiences. After relocating to Vancouver and gaining some experience working at float centers in the area, she instead discovered that there is a need in the industry for her established skills. Delving into Facebook marketing in particular, she shares with us some of her sage advice. For the best foundation, she recommends developing your original branding, organic content, and having specific goals for ad campaigns. Embracing and promoting your own unique brand is something Michelle strongly encourages small businesses to do, and the gang explores how employee written blogs are a great way to source that unique content for float centers. Also, with images in marketing, we get an excellent reminder that pictures of people are great because people love people. Video is quickly becoming the most consumed format of media, and a helpful suggestion when promoting written blog content is to make a short video that highlights points elaborated in the blog. Above all, Michelle drives home the point that pacing yourself and focusing on quality is always the best approach with marketing.
The opportunity to explore this topic further in real-time with a group of your peers is just around the corner! Join us for the upcoming Virtual Roundtable Discussion on September 27th by signing up here! [Read more…] about Social Media with Michelle McArthur