Learn more about the Float Collective in this week’s episode with their original American liaison, Dan Larsen, who is also the owner and operator of OlyFloat in Olympia, WA and the founder of his own ecovillage. You might recognize Dan from one of his roles within the collective as moderator for their Facebook group, from which he’s made an effort to devote less time to as of late – allowing himself the opportunity to find boredom again! He and the gang do a pretty good job of providing a clear distinction between the Float Collective and the Float Tank Association. Whereas the FTA aims to fill the ongoing role as protector of the industry, geared towards float tank regulations and maintenance, the Float Collective aims to be a catalyst and efficiency machine for the industry, by focusing on individual projects as needs arise with marketing, resources, and turning visions into reality. A lot of folks in the float community feel that the FTA needs to be more organized and focused, and Dan touches on this topic, reminding float centers to take their survey to help them better serve our needs. He also encourages those who aren’t already part of the Float Collective Facebook group to request access. It’s not only a perfect place to feel supported and uplifted in your journey, but it also acts as a fairly effective database for answers to questions that arise along the way. Float Collective will be joining us on the podcast every month for an update on projects they take on! Keep an eye out for which episode they are featured in the show notes. [Read more…] about Discover the Float Collective with Dan Larsen
Portland will soon see a fourth dedicated float facility open it’s doors in the Northeast side of town. Dana Highfill is the founder of the soon to be center, Float North, and this week shares the details of this journey. Dana has become a successful massage therapist over the course of her career, but heard the calling to join the float industry back in 2011 after floating for the first time. We learn about the steps that have been made along to way and what obstacles are being faced, as well as, what unique elements are helping the process move along. Float On’s apprenticeship program laid the groundwork for understanding what goes into opening a float center, including the behemoth amount of energy it requires. This realization created a bit of initial hesitation. There have been other snags along the way with securing a location, getting general contractor bids, and procuring the financial means to pay for it all, but the passion and determination are ever present. Asking questions and staying connecting with the surrounding float community has surely played a big role in keeping that fire stoked. Staying local in a fairly saturated market outweighed the potential benefit to breaking ground as the first float center in outlying suburbs; this will come in handy when build out is started; making it much easier for Dana to pop over any keep an eye on the details of construction as it comes along. Even with the Float Shoppe and Enso Float being right across the river, Float North aims to have its own flavor with the core intention to be a comfortable space where people can simply exist and share. [Read more…] about Starting a Float Center with Dana Highfill
We spend some time in this week’s episode reminiscing about the podcast’s origins… It all started one fateful day when Brian ran into the Float Shoppe excitedly asking, “Is this a FLOAT place?!” He and Dylan quickly became friends, and then Brian had the idea to start a behind-the-scenes float community blog. That weekly blog commitment started in 2013 and evolved into a weekly podcast, which they’ve consistently put out for about two years now! Community has always been at the heart of the show, and going forward, the gang would like to further emphasize that and invite listeners to join us from time to time as guest hosts – please send us an email at email@example.com if you’re interested! It’s important to us to discuss the challenges we face, but we would love to also focus more on sharing milestone wins going forward. Listener input means so much to us, so we are working to improve the cumbersome SpeakPipe method we currently rely on. Monthly updates from the Float Collective and Float Tank Association are also in the works.
The next Roundtable Discussion is less than a month away on November 1st. It will be a great opportunity to get ahead of the curve with an in-depth discussion about Holiday Marketing – click here to sign up!
There’s reason to believe that effective soundproofing could be a lot less expensive, and this has Dylan eager to get some conclusive data. Back in episode 74, the gang talks with Tobin Cooley about using Green Glue between sheetrock as a cost-effective soundproofing alternative to soundboard for larger jobs. While it is definitely a more affordable option, it is still very expensive. The question is how does Green Glue actually size up to the soundproofing ability of basic, non-hardening caulking? Could the difference truly come down to the fact that this product’s creators paid to have STC(Sound Transmission Class) testing done to determine a soundproof rating? If anyone would like to invest in getting a definitive answer to this question, click here to leave us a SpeakPipe, email us at firstname.lastname@example.org or reach out to us through social media.
Amy finally has permits to get build-out started on her second location, but first she had to go into the water and sewer department and sign off on a water contamination liability agreement because they aren’t installing grease traps on the shower drains. With the delay in permits being released, their construction crew have started on a different job. Luckily, this only puts them a week behind, and things will get started on Monday. The second float center is due to open in a short six weeks!
Float Helm – Show Sponsor
Floataway – Show Sponsor
Pro Float Products
Float Tank Association
AoF Episode 1 – most popular episode
AoF Episode 74 – Soundproofing w/ Tobin Cooley
AoF Episode 89 – Drew Kane, New Hampshire Float Therapy
Clean Looking (And Smelling) Float Tanks blog post
It’s the 100th episode of the podcast! This week we present the final recording from this year’s Float Conference, the Float Tank Association discussion, presented by Shoshana Leibner. Audio from this recording isn’t the highest caliber, but well worth an attentive listen. Important points, including regulations and how the FTA will be evolving are covered during this very open discussion.
Michelle McArthur of Daydream Social Media located in Vancouver, BC joins us this week to share some insights into social media marketing specifically for float centers. She got her start co-owning a social media business with her sister in Calgary, AB. Then, like many of us, she had dreams of opening her own float center after some profound floating experiences. After relocating to Vancouver and gaining some experience working at float centers in the area, she instead discovered that there is a need in the industry for her established skills. Delving into Facebook marketing in particular, she shares with us some of her sage advice. For the best foundation, she recommends developing your original branding, organic content, and having specific goals for ad campaigns. Embracing and promoting your own unique brand is something Michelle strongly encourages small businesses to do, and the gang explores how employee written blogs are a great way to source that unique content for float centers. Also, with images in marketing, we get an excellent reminder that pictures of people are great because people love people. Video is quickly becoming the most consumed format of media, and a helpful suggestion when promoting written blog content is to make a short video that highlights points elaborated in the blog. Above all, Michelle drives home the point that pacing yourself and focusing on quality is always the best approach with marketing.
The opportunity to explore this topic further in real-time with a group of your peers is just around the corner! Join us for the upcoming Virtual Roundtable Discussion on September 27th by signing up here! [Read more…] about Social Media with Michelle McArthur