Drew approached the crew with a simple question… “To expire, or not expire?” Little did he know, he was opening a can of worms that – once opened – could never really be answered, at least not with a straightforward yes or no, at least. You’ll hear why Gloria and Kim are sticklers about protecting member deals and the value of their regular price, and why Dylan considers the impact of the expiration on potential memberships.
If it’s on the internet, it must be yours for the taking, right? And since we’re one big, happy loving float family, we always share and play nice, yes? Well, maybe not. After a discussion was posted in the Float Collective about the sharing/borrowing/stealing of content, the Art of the Float crew is diving into the great debate to share their ideas about what’s right, what’s wrong, what’s a little right, but maybe not, and what’s probably always cool.
Hap-, Hap-, Hap-, Happy Holidays, to you! The crew is back to dish about how the holiday season is kicking off. With Black Friday, Small Business Saturday/Sunday (is that really a thing, Gloria?!), and Cyber Monday in the rearview mirror, Dylan, Drew, Gloria, and Kim talk about the sales they’re doing… or not doing and why.
Is it better to create FOMO (fear of missing out) with shorter timeframes to capture deals? Or continue that chill, floaty vibe with a longer sale that doesn’t rush anyone? What about in-person only deals? Should you reserve the best prices for new folks or members? And why on Earth wouldn’t you want current clients to come in to your center for a special event? Drew has a compelling reason, so be sure to listen. You’ll hear how it’s going since Black Friday was later in the year, and how that’s impacting shopping habits so far, as well as why getting 3 hours of sleep doesn’t make for a bangin’ Small Business Saturday. We hide nothing….
In this episode, Juliet Mylan, Supreme Float Historian from Float Tank Solutions, joins the crew to hash out the nitty gritty details about the 2019 State of the Float Industry Report that was just released. Juliet dishes out some humility and some words of wisdom about taking the survey data with a 50-pound bag of Epsom salt. You’ll hear a little behind the scenes info about what didn’t make the report and why, as well as some hopes and dreams for the future industry reports.
The hype is real… and long lasting. The crew is still buzzing from all things FloatCon2019. You’ll hear their takes on the venue, format, and favorite speakers, as well as the most important part of the Float Con experience. Woven throughout are stories of burnout, leaning on each other, finding inspiration, sharing struggles, learning, and operating on minimal sleep… all while soaking in the latest floaty research.