Art of the Float

Where float centers thrive

Building Bridges with Float Centers

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Amy and Dylan discuss the importance of creating relationships with new float center owners in your area. It can be a delicate situation to reach out to other owners, so Amy shares how a new owner in Nashville was brave and vulnerable and reached out to her for help. She shares ideas for how to reach out without appearing threatening. Dylan shares his own experience connecting with another new owner in Portland too. (TIP: Plants and drinks are a good idea…) They also share ideas for discussing new centers with your staff and clients, how you benefit from having a good relationship with other owners, and how to set boundaries with all parties. Listen in to see how you can handle yourself in a tough situation when you aren’t able to create a great relationship, and how to keep your sanity and stay focused on your own business and not the competitive aspects.

Amy’s recovering from pneumonia and enjoyed a little time off from being closed for a few days for the holiday, a much needed break as she prepares for the opening of Float Alchemy. But it wasn’t all rest; she shares how she and her team knocked out some deep cleaning and maintenance. [Read more…] about Building Bridges with Float Centers

Gloria Morris of Float Sixty

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Gloria Morris of Float Sixty joins the podcast this week to talk about how she opened her center just nine months after her first float and, one year into the business, is already opening two more locations! She tells her story of learning to meditate in the float tank, realizing this is something that people need, finding a location, and developing a business plan. Because Gloria loves her work in IT, it was her goal from the beginning to set up a float center run by incredible people so that she could manage remotely. She talks about how she assembled her team and the systems they have in place so that she doesn’t need to be there every day.

Gloria has a natural focus on analytics, which she’s found to be both beneficial and challenging in an industry where not all of the successes can be measured. She talks about marketing strategies that have been successful for her business and how she analyzes her numbers. She also talks about how she knew it was time to open more locations, what that process has looked like, and how she’s preventing burnout amidst such rapid growth. [Read more…] about Gloria Morris of Float Sixty

Float Center Architecture w/Liz Gatlin

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In addition to being Amy’s real estate agent, Liz Gatlin is also an architect, and, in part two of our interview with Liz, the gang picks her brain about build-outs for float centers. Why should you hire an architect, how do you educate them about float centers, and how much should you budget? Float center owners are passionate about the experience they create for our clients, and Liz shares architectural elements to be aware of that can either enhance or take away from the client’s experience. Liz is passionate about creating spaces that facilitate moments of pause and talks about how she would use lighting, heights, textures, etc. to design a peaceful space. [Read more…] about Float Center Architecture w/Liz Gatlin

Find a Location with Leasing Agent Liz Gatlin

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The gang is joined this week by Liz Gatlin, Amy’s real estate agent, for a two-part deep dive into real estate and architectural build-outs for float centers. She talks about what to look for in a real estate agent and why you should expect more from them than just showing spaces. Once you’ve found a space you love, Liz provides guidance on how to communicate with a landlord who may not know anything about floating or your needs for sound reduction. Hear why she recommends finding a space near your competition! Liz also shares the most common mistakes she sees people making when it comes to commercial real estate. [Read more…] about Find a Location with Leasing Agent Liz Gatlin

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