Tim Worsham, owner of Float Scents, joins us this week to continue our “Float Marketplace” series. Tim has been managing a center for several years, during after an evening of floaty musings over beers with Stephen Johnson, Tim mentioned the idea of introducing aromatherapy into the float experience. After exploring several ideas, Tim eventually landed on the concept of a lip balm. [Read more…] about 154: Float Marketplace – Float Scents
148: Float Center as an Event Space
Kim Hannan recently posted a question in the Float Collective, asking others how they handle hosting events and workshops in their float centers, so we invited her to join the show to discuss the topic in person.
Dylan, Amy, and Kim vet out the pros and cons of hosting special events, including some special consideration around strategic scheduling, sound travel, and weighing the return on effort, cost, and impact on the rest of the business. Amy shares ideas for hosting different types of events, getting creative with what you consider “your space” to actually be, and partnering with local businesses for these one-off events. And on the other side of the issue, Dylan talks about why they no longer offer special events at The Float Shoppe. [Read more…] about 148: Float Center as an Event Space
130: Rise Roundtable – Giving Client Intros
ADULT LANGUAGE WARNING: This live recording includes some unpredictable language, and an epic f-bomb. Listen when the littles aren’t around.
Dylan and Brian, along with special guests Kim Hannan and Jeremy Jacob, took the stage at the recent Rise Float Gathering in St. Louis to facilitate a conversation across float center owners. Dylan asked the group what they include in the orientation delivered to new float clients. In this special episode, you’ll hear recommendations to take 15-20 minutes with each client, as well as those who just cover the basics and get out of the room. You’ll learn how to implement an attitude of “chillitude”, but maintain a sacred space and ensuring each conversation with a client is approached mindfully. Listen for ideas about using video intros, starting the float experience before they arrive, and letting your client take control. Lee and Glenn Perry also share the intro methods they’ve used for over 30 years.
The conversation evolves to include the judgments we unintentionally place on our clients, and how we can unknowingly influence their perception of their own experience as they exit the tank. You’ll hear a few great questions to ask to help you connect with your customers and help them have the best experience, and how to overcome if they don’t.
Give it a listen to see who wins the great debate on minimalist versus comprehensive introductions.
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Pro Float Products
125: Franchising & Sex Positive Marketing w/ Marilyn Olmsted
Note: This week, we talk about some adult themes, so if your kiddos are around, you might want to hold off on listening until later.
Marilyn Olmsted, the first franchisee of Urban Float, joins the crew this week. Marilyn was previously a tax consultant in an accounting firm, and she explains why she chose a franchise model and how she sees her role in the business. She has a unique view of what she brings to the business and why she loves having competition.
A conversation in the Float Collective Facebook group recently addressed the issue of bodily fluids, specifically semen, in the tank, so Amy, Dylan, and Marilyn talk about the mental process that causes us to arrive at our judgments about that issue. Marilyn questions how our thoughts about sex and sexuality can overshadow our thoughts on bodily fluids and cleaning foreign substances in the tank. She shares sample language that you can use in your waiver forms to ensure clients are aware of the consequences of contaminating the tanks, without causing alarm or shaming anyone. [Read more…] about 125: Franchising & Sex Positive Marketing w/ Marilyn Olmsted
122: Couples Floating with Debra Worthington
This week’s guest is Debra Worthington, owner of H2Oasis in Tulsa, located near the LIBR facility. She shares details about her choice for float tanks, flooring, and walls. Debra is on the show to talk about couples floating, and she admits that she wasn’t always a fan of the idea. Now, one out of four floats at her center is a pair of individuals instead of a single client. She even has a successful couples’ membership. Debra talks about the merits of floating together, and the reasons her clients float with someone else – either as a couple, family, or friends. [Read more…] about 122: Couples Floating with Debra Worthington