Calling all fashion police! This week, Amy and Dylan are diving into the world of fashion, well, float fashion at least. Should employees wear a specific uniform? Show their personalities? Flash some logo wear? Amy talks about the intriguing reason why she keeps a pretty loose grasp on dress code at her centers, including one particular team member who loves to let his toes be center stage. Dylan obviously doesn’t live in the south, because he thinks those toes should always be covered. (And stubbed toes and foot injuries weigh on his mind too!) Dylan also talks about how clothing impacts the feeling his customers get when they walk in. [Read more…] about 149: Does Your Float Center Need a Dress Code?
It’s Q&A time! This episode veers away from our traditional model of having a guest or a specific topic, and instead, we’re diving in to answer questions we’ve received from the community. You’ll hear about how to start building the vision and business plan for a new center, how to pick an effective heater to warm up a tank overnight, and what to look for in a pump for a DIY tank. [Read more…] about 140: Q&A – Where to start when starting your business, heater and pumps
ADULT LANGUAGE WARNING: This live recording includes some unpredictable language, and an epic f-bomb. Listen when the littles aren’t around.
Dylan and Brian, along with special guests Kim Hannan and Jeremy Jacob, took the stage at the recent Rise Float Gathering in St. Louis to facilitate a conversation across float center owners. Dylan asked the group what they include in the orientation delivered to new float clients. In this special episode, you’ll hear recommendations to take 15-20 minutes with each client, as well as those who just cover the basics and get out of the room. You’ll learn how to implement an attitude of “chillitude”, but maintain a sacred space and ensuring each conversation with a client is approached mindfully. Listen for ideas about using video intros, starting the float experience before they arrive, and letting your client take control. Lee and Glenn Perry also share the intro methods they’ve used for over 30 years.
The conversation evolves to include the judgments we unintentionally place on our clients, and how we can unknowingly influence their perception of their own experience as they exit the tank. You’ll hear a few great questions to ask to help you connect with your customers and help them have the best experience, and how to overcome if they don’t.
Give it a listen to see who wins the great debate on minimalist versus comprehensive introductions.
The gang is joined this week by Zak King of California Float Concepts to dive into the evolution of float tanks. Four years ago, he and his wife started the process of opening a float center and, after researching the tanks that were out there, decided that they needed to design their own float suite. Zak breaks down the renovations he’s making in heating, sound reduction, the pump system, dehumidifying, and even salinity maintenance. He and the gang discuss where float tanks started, how they’ve progressed, and how they could continue to evolve as the industry changes and demand increases for user options.
So how does a float center owner also find the time to tinker with float tank renovations? Zak talks about time management and his entrepreneurial spirit that began with learning how to build a computer in 8th grade and has continued throughout his life through a tenacious personal drive to work on new challenges. [Read more…] about Exploring Float Tank Innovation with Zak King
Lance is taking us through a deep dive of The Float Shack, beginning with how he and his business partner, Matthew, discovered floating while visiting Portland for a concert, tried it for the first time at Cloud 9 float spa, and soon formulated a plan to open their own float center. He talks about the struggles and huge knowledge gaps experienced in the process of opening, the lessons he’s learned, and how he and Matthew have worked to cultivate a strong relationship. The aspect of his center that he’s most proud of is his space, a lobby with thoughtfully planned areas to engage clients, opportunities to stimulate their senses, and future plans for a members only room. His vision of his center as a sensory spa means clients are coming for so much more than just a float.
But first! In float news…Amy talks about how the last year and half has been particularly difficult as an entrepreneur and how reaching burnout was a wake up call that spending funds and time on travel and self-care is essential. She’s currently podcasting from Las Vegas where she is making note of how the decedent hotels and casino’s create a “wow” effect for guests, details she plans to bring back to her float center. [Read more…] about The Float Shack