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Art of the Float

Where float centers thrive

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Announcing Float Tank Review

November 14, 2018 by brianvp Leave a Comment

Hello my salty friends!

Last week we teased a big announcement from Art of the Float, and today we want to share what we’re working on.

Let us introduce to you Float Tank Reviews.

Float Tank Reviews is a long term project to learn about your relationship to your float tank manufacturer, customer service, build quality, performance, specs, and maintenance.

Our goal is to educate potential float tank buyers to make an educated choice on their purchase based on their priorities. [Read more…] about Announcing Float Tank Review

Filed Under: Float Tanks, Products

155: Float Marketplace – Unplugged Float Essentials

November 8, 2018 by brianvp Leave a Comment

Kevin Rose from Unplugged Float Essentials joins us to continue our Float Marketplace series this week. Kevin shares his story about how he got started in the float world, as a Joe Rogan fan, and how he’s hoping to own his own center soon. In the meantime, he has started developing an essential oil, epsom salt, water-soluble CBD bath soak to start building brand awareness in his area, and to serve other float centers looking for a complementary retail product. Unplugged blends include unscented and scented blends, all named after chess pieces to invoke a practice of mindfulness. He hopes the end customer feels like they’re taking a bit of their float home with them. Use promo code AOTF to receive 10% off your Unplugged Float Essentials purchase.

Show Links
FloatHelm – Show Sponsor
Floataway – Show Sponsor
Meet Fimo, Your Float Center Financial Modeler – Show Sponsor

Unplugged Float Essentials
kevin@unpluggedfloat.com

Filed Under: Float Marketplace, Podcast, Products

154: Float Marketplace – Float Scents

November 1, 2018 by Dylan Calm Leave a Comment

Tim Worsham, owner of Float Scents, joins us this week to continue our “Float Marketplace” series. Tim has been managing a center for several years, during after an evening of floaty musings over beers with Stephen Johnson, Tim mentioned the idea of introducing aromatherapy into the float experience. After exploring several ideas, Tim eventually landed on the concept of a lip balm. [Read more…] about 154: Float Marketplace – Float Scents

Filed Under: Clients, Float Marketplace, Marketing, Podcast, Products

153: Float Marketplace – Mandala Float

October 27, 2018 by Dylan Calm Leave a Comment

Luke Krueger, owner of Mandala Float Systems joined us this week to talk about his experiences in the industry. Luke started with a tank in his home before opening his own center (Deep, located in South Dakota), where he built his own tanks. He lives by the notion of “you either do it or you don’t”, so he went all in and started manufacturing open float tanks for others, as well as creating Ninja fans for tanks and cabins, and later Spout fans for pods – and these fans seem to have a cult following in the industry! [Read more…] about 153: Float Marketplace – Mandala Float

Filed Under: Bio, Business Planning, Float Marketplace, Podcast, Products

152: Float Marketplace – RewardMore

October 18, 2018 by Dylan Calm Leave a Comment

Kane Mantyla, a former float center owner (and hopeful future owner again!), and owner of RewardMore joins us in this episode to share his story and how it led him to create a really cool rewards program. Kane’s center started many years ago, and he studied member behavior and picked up on a few key facts. He realized that many clients loved the experience, but didn’t want to commit to a membership, and of those who did, members often started floating frequently, but then quickly dwindled away. He examined other membership programs, like airlines rewards, and saw that most of them took too long to earn rewards.

Kane shares how to create a rewards program that will drive results, even without using his program. (Although his software makes it much easier to automate and manage!) One of his many nuggets of wisdom may shift your thinking on memberships: “When we commit to something, the second we do, it turns into obligation.” He created a program to avoid that sense of obligation and instead reward those who signed up with a discount. If they come back within a set time frame, they retain that discount, but if they don’t come back in time, the discount amount decreases. He saw his retention rate increasing immediately by using this “frequency loyalty” program, and eventually decided to make it available to help other centers.

You’ll also hear about some features on Kane’s roadmap for RewardMore, and how he’s using a Freemium pricing structure, so you can get started with the program for free until it starts earning revenue for your business.

[Read more…] about 152: Float Marketplace – RewardMore

Filed Under: Business Strategy, Float Marketplace, Marketing, Podcast, Products

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