The team is back for the new year, and they’re sharing details about their holiday results. First, Dylan and Brain share details about how the Patreon support program is changing, and how you can get some amazing, full resolution photos to use in your marketing efforts.
Dylan shares his year-over-year gross sales increases (and a little throwback to that year his website was hacked…), and Amy talks about her gift certificate sales trends each year. She further explains the change in her strategy for offering discounts (or lack thereof!) during the holiday season. One of those ideas was to ask people to bring in gloves for a local organization in exchange for a discount on gift certificates. You might be surprised by the results.
Amy gives an update on her progress toward opening Float Alchemy, including a little mixup on the HVAC inspection that cost some extra time. [Read more…] about We’re Back Baby! (holiday sales review)