239: Drew is Raising his Prices!

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Warning: There’s a bad word in this episode 🙂

It’s a hot topic… to raise your prices or to not raise your prices. With the cost of goods rapidly rising, many float center owners find themselves wondering if now is the time to raise the cost of admission a bit.

Dylan, coming up on ten years in business, shares how price increases have gone for him over the years, as Kim recently implemented her first price increase in three years. You’ll hear some tips and strategies that helped Drew feel more confident in his decision to move forward with an increase for 2022.

The crew tosses around several ideas, including pricing psychology and why certain numbers tend to “work” according to the experts, but why you might not want to put too much stock into that advice.

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