Blog

  • 224: Float Research Collective Roundtable Discussion

    We are so excited to share the roundtable discussion that took place after Dr. Feintsein laid out his vision for the Float Research Collective. Thanks to everyone who participated in this!

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  • 223: We’ve Got Issues

    It’s been a minute since the crew has seen each other, so this episode is a hodgepodge of personal stories, big news bombs, and inspirational growth.

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  • 222: DR. Feinstein Float Research Collective Brainstorm Speech

    Dr Feinstein walks us throught his vision of the Float Research Collective and invites you to join and work in different groups within the FRC!

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  • 221: Client Orientations Part 2 (Room Intros)

    Adult language warning – blame Gloria. (She’s worth it.) Because the orientation is such an important step in the float journey, we continue last week’s conversation, but focusing on what happens inside the float suite and float pod/tank itself, and how to ensure you’re accounting for those random, “but why” situations – like the times…

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  • 220: Float Orientations Part 1

    It’s a topic we allllll love – float orientations! There are countless ways to welcome someone to your center, the float experience, and the logistics of floating at your center. It’s always a favorite topic to discuss, as you’ll hear as our hosts get super hyped up about it in this episode. Since this first…

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  • 219: Difficult Clients (and When to Fire Them)

    Language warning: You might hear a few four-letter words, so be prepared to cover little ears. They say the customer is always right, but this week, all four co-hosts share stories of clients who broke that rule. It’s a rare thing, but sometimes, even in the most chill environments like float centers, it’s necessary to…

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  • 218: Where Does the Customer Experience Begin?

    When does the customer experience really begin, and what can you do about it? This week’s episode kicks off our Customer Experience series, and the crew dives in to debate (weakly) at exactly what point the customer begins to formulate their perception of your center. You’ll hear ideas about the little spots we may miss…

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  • 217: Retaining Customers with SAM-1, Guest Kalyn Wolf

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  • 216: Mother’s Day Brainstorm

    Mother’s Day is almost here, and since it’s often a big event in the world of gift certificates, the crew is ready to dish on what they’re doing… or not doing this year.

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  • 215: Life After Float

    They say there IS life after owning a float center, and by “they”, we mean Carlos Casias. Carlos joined us back in August 2020 to talk about closing his float center, and now that his closure is complete, he was gracious to come back and share how that went. 

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  • 214: EIDL 201

    If you’re still needing a little financial assistance with your float center, grab your notebook because class is IN SESSION! Professor Gloria is bringing all the latest about the most recent expansion of the EIDL program, hot off the presses. She breaks down the details about how you can get additional funds or an extra…

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  • 213: The Fight for Florida

    Matt and Jacki join todays show to talk about their ongoing battle to keep their float center open in Florida and safely float those in need. The battle against bureaucracy and red tape is sure to get your blood boiling, but there is hope! You can help by sharing stories or testimonials from your client…

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  • 212: ADD & Running a Float Center

    Disclaimer: The information shared in this episode is not intended to diagnose or treat any mental health condition. This is for entertainment and informational purposes only. Never-ending to do lists, constant demands for your attention, and a little ADD sprinkled on top – it apparently sounds familiar to a lot of floaty folks! In this…

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  • 211: Float Center Maintenance

    This is surprising. We have to put an EXPLICIT WARNING on our maintenance episode?! Who knew maintenance could be so…. steamy?! Or perhaps the crew read that this was the gutter maintenance episode, and they ran with their minds in it? It’s a wild one, but stick with it – there’s a ton of great…

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  • 210: Dr. Justin Feinstein Part 2

    Given the chance to catch up with Dr. Feinstein, you’d make it a two-part episode too, right? There’s so much to talk about, from his new life in Maui to what’s happening at LIBR, to the latest research that’s expected to be published soon, to why you need to email your towel-folding tips to Dr.…

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  • 209: Dr Justin Feinstein Part 1

    From LIBR to “Daddy School” – it’s been a big shift for everyone’s favorite float researcher. If you attended the 2020 Virtual Float Conference, you may have heard the big news that Dr. Justin Feinstein was leaving the Laureate Institute for Brain Research. Now that he’s officially living a tropical life, you may be wondering…

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  • 208: FaceBook Ad Strategies with Jonathan Roug

    Pixels, ROAS, and retargeting – oh my! It can feel a bit like the land of Oz when you’re dealing with Facebook ads, but our guest Jonathan Roug from Float Light in Wisconsin helps to break it down so you don’t feel lost on the yellow brick road. Jonathan has shared his strategies for creating…

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  • 207: Valentine’s Planning 2021

    We’re just a couple of weeks away from Hallmark’s favorite holiday, and to be honest, it’s usually a pretty good holiday for the float world too. In this episode, the crew shares their experiences from past holidays and what they’re planning for Valentine’s Day specials and marketing tactics.

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  • 206: PPP Round 2!

    The information shared in this episode is for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction. We’re kicking off a brand new year with a little bit…

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  • 205: Ending 2020 with a Powerful Connection

    Imagine having a first float that’s so powerful, it opens up a world of possibilities. That’s what happened to Jesse Parks when he visited our own Gloria Morris’s Float Sixty. A few days after his amazing first float, where he felt “connected to source”, he posted about it on his personal Facebook account, and within…

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