216: Mother’s Day Brainstorm

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Mother’s Day is almost here, and since it’s often a big event in the world of gift certificates, the crew is ready to dish on what they’re doing… or not doing this year.

With the roller coaster we’ve all been on, it’s easy to get caught off guard on how quickly the holiday has hit. You’ll hear about why you might not want to offer discounts, how you might consider raising prices, how to get creative with special add-ons, and why spending a little more on advertising might be a great idea.

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