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NSF Certifications. End of Float Tanks as We Know Them?
On August 9th an interesting thing happened during the Float Conference. Rich Martin from NSF International took the stage to give a talk about NSF certifications for float tanks. What could have been an industry uniting moment instead became a public discourse over stifled creativity, sneaky practices, and roadblocks to certification. So what led to…
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Float Conference 2014 – Science, Inspiration & Controversy
For my dollar, this was the most valuable float conference I’ve experienced by far. Never before have speakers been so directly connected to the float industry and never before has so much valuable information been distributed over a 2 day conference window. If you would like to review my live tweets of the conference between…
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Float Conference 2014, Welcome to Portland!
Hello Float Conference 2014 attendees! This looks year looks like a great year for speakers and I can’t wait to get all the updates from different parts of the industry. Please say hello if you spot me between speakers! All attendees, please feel free to come by the Float Shoppe for a full tour. Our…
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Give Yourself a Break!
When I look back on how much Sandra and I have accomplished it feels incredible. In less than three years we’ve built something that makes me feel remarkable, yet at times I find myself feeling lazy. This nagging feeling of laziness and self doubt happens on days when I don’t want to work on something…
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A Cry for Yelp!
With a chainsaw in one hand and my iPhone in the other, I found myself absentmindedly checking the Float Shoppe email in the middle of a forest in Montana. I was helping my aunt clear and burn excess brush and fallen limbs on her property, a place I had come to for an overdue trip…
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A Video Guide to Starting Your Own Float Center
I am so excited to announce a new project from the Art of Floating! Brian, Sandra and the Float Shoppe crew have been working diligently for the past several months to make the art of opening your float center as easy and painless as possible.Our new goal has been to take all the mystery out…
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New Art of Floating Project!
Sandra, Brian, the Float Shoppe crew and I have been working on a new project from the Art of Floating for the past few months and we’re super excited to announce more details soon! If you’re interested in gaining early access and receiving a sneak peek on what we have planned, follow the link below and sign…
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The Art of Improved Customer Service
The aim of this blog has always been to minimize the learning curve of running a float center. That said, operating any float center will naturally include a steep learning curve as you begin to implement your ideals of how a float center should operate against with the realities of your limited resources such as…
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Pregnancy & Floating
If you operate a float center, than you have heard the question “Is floating while pregnant a good idea?” a thousand times, I’m sure. So is it a good idea? What are the benefits specific to a pregnant woman? Is there anything to be concerned about? Important Note: Any woman who is going to float…
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Electrical Switches and Salt – Important, Please Read
Note: Any time doing electrical work, make sure the power is shut off, test that it is shut off and have a knowledgeable partner on hand or simply hire an expert. The other day I was closing down the Shoppe and tried to switch on the main light in one of our float rooms. The switch…
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My Personal Journal Detailing the Creation of our Shoppe
Sandra and I got engaged this weekend! I honestly could not conjure a more perfect life partner. No one has considered me, loved me as deeply or helped propel me more in life than Sandra Calm. I would never have become the person I am today without her, and I am so thankful for that.…
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How Shampoo & Conditioner Improves our Customer Experience
Two posts up this week! If you missed Tuesday’s post about float tank heaters, you can find it here. I can’t believe I’m writing an article on which shampoo and conditioner we use here at the Shoppe! To me it feels like the least important product in a float center when you consider everything that goes into running…
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Inline Heater or Waterbed heater?
I missed a post last week. I’m sorry! To make up for it I’ll be making two posts this week. Thanks everyone! When the waterbed heaters underneath our Floatarium float tank died, the choice between waterbed heaters and inline heaters was an easy one. We weren’t about to completely disassemble the tank, re-spray foam insulator…
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A week in Kauai and so much has happened!
A week in Kauai and so much has happened! Sandra and I just had our first vacation since opening the Float Shoppe in December 2011! It was beautiful celebration of our love for each other as well as how far our business has come. 10 days away and our baby ran on it’s own without…
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Becoming a Resident to Start a Float Center – Dylan’s Salty Mailbag
Hey folks, today I am posting a letter from a float friend who is working on starting his own float center. As you will read, he has a long journey ahead of him, and I am very inspired by his determination. He is going through a difficult time right now and I am hoping that…
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Forget Your First Float
A few days ago I asked a customer about her first float and she said she didn’t remember it. I had posed the question to her so that she could help explain floating to a customer who was about to have his first float. It didn’t occur to me until hours later that forgetting your…
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Competition in the Float Center Industry
The Beauty of Competition When one thinks of competition, one often times think of winners and losers. Either you succeeded or you failed against your competitor. Even when you watch the Olympics where 2nd and 3rd place medals are handed out, often silver and bronze winners couldn’t look more sullen. So how does competition work…
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New Co-Op Style Membership
Hello everyone, my apologies for not posting last week. We’ve been so busy with new projects and projects just finishing up. One of them I would like to talk about with you today. It’s a new membership plan that the Float Shoppe we will be announcing soon. We’ve found that while floating is our flagship…
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No Shows & Last Minute Cancellations
Recently I’ve been asked by a number of float center owners if we charge people for no-shows. When we first opened we had no cancellation policy. No-shows were pretty common, particularly with daily deal coupon purchasers, and we simply ate the loss of not filling our tanks for that day. It wasn’t until we started…
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A Primer on Soundproofing And Float Tanks
I fell sick this week and was having trouble focusing on my writing. Coming up with a quality blog post felt out of my reach. Serendipitously I received a guest blog post from Graham at Float Tanks Solutions in my inbox. Please take the time to read this very thorough post on soundproofing your float…
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