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204: Holiday (and year round) Marketing with guest Matthew Phillips
Continuing in our advertising for the holiday series, Matthew Phillips joins the crew tonight to talk about using video advertising – in a cinematic format – to attract new clients. Matt shares some tips for how to create the perfect video to hook a potential audience, whether on YouTube or other social media platforms, and…
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203: Educational Video Marketing with Guest Andy Chayer
This episode dives deep into using educational video content to market your center, but it comes with a loving content warning. Our marketing expert, Andy Chayer, shares his story of how a very traumatic robbery event led him to float therapy. It’s a powerful reminder of how important the work of running a float center…
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202: Covid and float with Guest Roy Vore
It’s the year that just keeps on giving, float friends! Many areas are starting to see drastic increases in COVID-19 cases again, so it’s time to revisit the state of the float industry and what we should be doing to keep our businesses, our guests, and ourselves safe.
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201: Dylan Solo Updates (oh yeah!)
Dylan updates the float community on Art of the Float, upcoming Patreon projects, the Float Shoppe and his personal life.
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200: Flooring!
Sometimes it’s smooth. Sometimes it’s rough. Sometimes it’s sexy, and sometimes it’s just downright unpredictable. We’re talking about flooring, of course! The crew hashes out the differences between all of the flooring options that are available to float centers now. Dylan shares his hellacious stories about using tile in his float rooms, and the pros…
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199: Mindfully Social
This week we scratch the surface of social media with our very own Kim Hannan. One of Kim’s consultative offerings is a social media solution that provides content and a scheduling tool. We dabble on the details of how that works, but Kim also drops a few tips to help you get started on (or…
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198: PPP & Dylan’s Social Media Dilemma
It’s been a few months since the crew talked about the PPP situation, and as the (extended) deadline to use the funds is creeping near, you’ll hear the tales of how we’ve each used our funds. Gloria, as usual, stays on the pulse of the changes and updates, and she shares some news that gives…
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197: Thriving Mid-Covid
As we’re getting ready to step into the final quarter of the longest, wildest year of existence, the crew (minus one) rallies to share how things are going in the day-to-day. You’ll hear a whole lot of happiness, in spite of a crazy year, and you’ll pick up a few unexpected blessings that have come…
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196: Virtual Float Conference Review
After a long weekend at the virtual Float Con, the crew unpacked their bags and brains to share some of the highlights of the annual event. It was a historical moment – the first Float Conference to take place entirely on screen, and it was definitely one to remember. You’ll hear a few big speaker…
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195: Virtual Float Conference Preview Review
So how did it go with the trial run of the Virtual Float Conference? Well, the main speaker was in tears, people were “eeking”, and technology played nice, except when it didn’t. Of course, those tears were of gratitude, the eeks were from float friends who were excited to see each other, and technology is……
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194: Digital Marketing with guest Heather Lawson-Bradfield
In an interesting twist, our guest – who owns a marketing company – had great success and then closed her center. Heather Lawson Bradfield of Totum Advising Group also co-owned a float center in Florida until her business partner had a major accident and the pandemic hit.
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193: Closing a Float Center with guest Carlos
We’ve seen it happening more and more lately, and it can be heartbreaking to hear about float centers closing their doors, but tonight’s special guest brings some hope and an amazing spirit about closing the doors to his center. Carlos Casias of Float Los Alamos recently announced that he’ll be shutting down his operation after…
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192: Float Conference (Virtual) Hype! 2020
We’re getting excited about the 2020 Virtual Float Conference! We searched high and low to find some folks who are willing to talk to us about what’s happening with this year’s event, and thankfully, we found a few board members who were willing to talk about this year’s event! We got the inside scoop about…
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191: Cutting Costs with Jeremy Jacobs
As we’re all re-emerging from the COVID closures, we have to be smart about what to expect and how we operate. Jeremy Jacob, owner of FLOAT in San Antonio, joins us to share his experiences. He recently expanded his center with additional tanks and new services, and then closed after just 6 weeks. He talks…
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Ep 190: Kyle of Maximum Floats
In the past few episodes, you’ve heard how important it is to continue marketing efforts. In this episode, we dive in deeper into one particular marketing strategy – consultation programs. First, you’ll hear some tips about what to look for if you’re hiring a marketing partner, and then Kyle from Maximum Floats sheds light on…
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189: The 3 Pillars of Increasing Revenue
As we’re all starting to emerge from the COVID closures, it’s important to start thinking strategically about ways to increase revenue. When it comes down to it, there are three major buckets for doing just that. The crew talks about some of the ways they each 1) increase the number of sales, 2) increase the…
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188: (Live) Free for All Hangout
We’ve been missing everyone fiercely, so we opened up the link for anyone to join for our freestyle conversation. This episode is a free-for-all, as we invited the community to join us. We dabble through some fun new projects coming from Luke at Mandala Float Systems and Juliet and the crew at Float Tank Solutions.…
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187: Country-wide Check-ins
It’s an interesting world, floaty friends. Tonight is a special night. We’re dipping into a bit of the emotional state behind the COVID-19 pandemic that has bled into a fight for racial justice. Some of us have been caught in the crossfires, but we’re all here to stand up for what’s right, and to look…
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186: UV Bulbs & Reopening Tips
If you’re thinking about reopening soon, you likely have a ton of questions about what to do to ensure you’re keeping your center as clean, disinfected, and sterilized as possible. Kim’s center is already open, while Drew’s center is open to members only, and Gloria is about to reopen, so they each share a bit…
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185: PPP, Loans & Grants
Here we are, two months after “the big closings”, and some float centers are reopening and some are still waiting patiently (or impatiently, as the case may be). Given the complexities, added stipulations, and overall confusion with the PPP and EIDL, the crew chats about the funding they each received or didn’t receive. As we…
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