Continuing in our advertising for the holiday series, Matthew Phillips joins the crew tonight to talk about using video advertising – in a cinematic format – to attract new clients. Matt shares some tips for how to create the perfect video to hook a potential audience, whether on YouTube or other social media platforms, and get new leads. He shares his secrets for using an emotional response to a quick hook and audio to pull in some niche clientele.
He shares tips for using scarcity, limits per person, Google Keyword Planner, and SMS campaigns to maximize your results, as well as how to strategically use landing pages versus purchase link sand sales funnels. Whether you’re a marketing pro or a novice, you’ll pick up a few tips for marketing your center.
I have been running YouTube video ads and have seen huge success. But Matthew really does have a point with the call out in the first few seconds, especially when it comes to the skippable pre roll ad. Definitely will be implementing this ASAP!