As we’re all starting to emerge from the COVID closures, it’s important to start thinking strategically about ways to increase revenue. When it comes down to it, there are three major buckets for doing just that. The crew talks about some of the ways they each 1) increase the number of sales, 2) increase the dollar amount of each sale, and 3) increase the frequency of sales for each customer, and how these strategies play into both the short-term and long-term plan.
We realize that feels like a lot of sales talk, but the success and longevity of our centers require “sales” strategies. It doesn’t feel very floaty though, so we dive into how to shift out of the sales mindset and into one of being a consultant who’s there to help guests feel better and find relief.
You’ll hear stories of having a “summer attitude” and being challenged to think about your long term strategy for your business growth – meaning is it a lifestyle business that’s centered around you as an owner, or do you want to grow and scale in a way that will require more reliance on others. We also share some tips for pricing menus, and soft selling the “next step”.