New Competition


This week, the gang explores the many areas and variances of competition that orbit a float center. One of course is other float centers, and, with a new float center opening within close proximity to the Float Shoppe, Dylan is challenged to embrace the virtues of healthy competition and neighborly cooperation. He shares how it’s also motivated him to enhance areas of the business that could use elevation. Beyond other float centers, any entity in which people are deciding to spend their time and money, be it a yoga center or a gym, is a competitor. Competition exists in push-back or lack of acceptance from pockets of the health and wellness industry that are slow to embrace floating and encourage referrals. How can we cooperate with and grow better from such challenges to our businesses?

But first! Let’s talk salt buildup, often toted as float centers’ number one cause of damage. Spurred by discussion in the industry regarding methods to mask or camouflage salt, our hosts discuss their opinions on this idea and the practices used in their centers. Lance shares the zero tolerance policy on salt buildup he employs at his center and why.

Need some ideas on using the Pokemon Go craze to your advantage? Amy shares how she and Mark got creative with gift bags, coupons, lures, and challenges to connect with the Pokemon fans in Nashville.

Show Links
Floataway – Show Sponsor
Float Conference – Show Sponsor
Consulting information with Dylan
Float Conference Speaker Voting


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3 responses to “New Competition”

  1. Jack Avatar

    Lance is right. Zero salt policy. Float rooms should be salt spotless. I visit the only float center in my area and they have areas of 1/2″ thick salt build up outside the tank. I just cant see how they are dedicated to cleanliness as I or other owners would be.

    On the Pokemon Go thing…I get the idea of it, but I think I’d prefer my customers to be in the mindset of being disconnected from the world when they come inside. I want them to think of my center as sort of an Oasis in their life.
    Thoughts on that?

    1. Dylan Schmidt Avatar

      While I personally am not attracted to spending time and energy luring gamers into my business, I certainly don’t see anything wrong with it. Normally I don’t think the heavy video game market has a ton of overlay with say the Yoga market, but considering what kind of a phenomenon this game is, I’m sure there is a huge psychographic spread within the user base. But perhaps more importantly (and Amy talked more about this off the air), is that it’s been a really fun team building experience for her and her crew.

  2. Seth Biersner Avatar

    Anxiety can be crippling for some!! It was a week before last years conference and a couple days before your wedding, I contacted the Float Shoppe regarding putting a float tank in a existing spa in Ashland Oregon. You and your wife were more than happy to answer any questions which was amazing given everything happening in your life at that time. I wanted to introduce myself at the conference but every time I had a chance I would freeze up. I would just smile from a distance (not a stalker I promise!! I’m harmless… Anxiety/depression sucks!!) Keeping things short I still feel like a tool for not saying hi and thank you personally, but this is the main reason in why I bought a center in Bend. There are many challenges with having anxiety especially when trying to market the business in public but being around the positivity surrounding floating is what I’m grateful for, and also the work everyone else there is doing. Remember your intentions for starting the journey and be grateful, you have already succeeded. We all should listen to Lance and celebrate!!

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