Art of the Float

Where float centers thrive

Social Media with Michelle McArthur

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Michelle McArthur of Daydream Social Media located in Vancouver, BC joins us this week to share some insights into social media marketing specifically for float centers. She got her start co-owning a social media business with her sister in Calgary, AB. Then, like many of us, she had dreams of opening her own float center after some profound floating experiences. After relocating to Vancouver and gaining some experience working at float centers in the area, she instead discovered that there is a need in the industry for her established skills. Delving into Facebook marketing in particular, she shares with us some of her sage advice. For the best foundation, she recommends developing your original branding, organic content, and having specific goals for ad campaigns. Embracing and promoting your own unique brand is something Michelle strongly encourages small businesses to do, and the gang explores how employee written blogs are a great way to source that unique content for float centers. Also, with images in marketing, we get an excellent reminder that pictures of people are great because people love people. Video is quickly becoming the most consumed format of media, and a helpful suggestion when promoting written blog content is to make a short video that highlights points elaborated in the blog. Above all, Michelle drives home the point that pacing yourself and focusing on quality is always the best approach with marketing.

The opportunity to explore this topic further in real-time with a group of your peers is just around the corner! Join us for the upcoming Virtual Roundtable Discussion on September 27th by signing up here! [Read more…] about Social Media with Michelle McArthur

Colin Stanwell-Smith Interview Part 2

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formation presented in our interview with Floataway’s founder and float tank engineer, Colin Stanwell-Smith is so valuable and pressing. A conversation of this magnitude rightfully carried on for ages! So, having it broken up into two parts will hopefully help with digesting and assimilating the details of the discussion. Hope you’re ready for seconds, because here it is! In this portion of the interview, Colin touches on the clinical setting that he envisions being the future for Floataway, as well as a fair portion of the entire float industry. We also get to hear more about revolutionary products he’s collaborating with others on developing – like Floataway Portal, PopUpFloat, and the air temperature optimizing tower designed for open float environments.

Dylan gushes about the wonder that is the Mandala Ninja Fan, freshly installed out the i-sopod float tank. It’s always on and it’s completely silent! The new fan has made such an improvement that some employees have deemed it their new favorite tank. [Read more…] about Colin Stanwell-Smith Interview Part 2

Guest Colin Stanwell-Smith Interview Part 1

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There’s an incredible, intelligent, and innovative Brit on featured on this week’s episode – Colin Stanwell-Smith of Floataway! He shares with us some of his viewpoints on regulations, the float industry, and the Float Tank Association. With the CDC’s potential future involvement with float tank regulation, the information discussed in his interview is especially pertinent. Like the implications that would come with ozone treatment being required, and what needs to happen if we want hydrogen peroxide and UV light treatment to be the standard for solution disinfection. Colin is working on steering Floataway in the direction of clinical/hybrid use, particularly with the development of Floataway Portal – software for data logging/monitoring temperature, humidity and airflow in the float environment, and integration of bluetooth biometric sensor feedback from sensors worn by the floater. In the same vein, he hopes that the Float Tank Association will get more on board with setting up the whole float industry to be more prepared for navigating in a clinical setting. We also get to hear more about other new Floataway products in the making, announced at this year’s Float Conference – the air temperature optimizing corner unit designed for open-style float tank rooms, and PopUpFloat, portable tanks designed with Peter Marsh. Like most captivating conversations, this is a lengthy one! To listen to the full interview, be sure to tune into next week’s episode.

Got any ideas on how to get pro athletes to start floating regularly? Leave us a SpeakPipe voicemail by clicking here! [Read more…] about Guest Colin Stanwell-Smith Interview Part 1

Soul of the Industry Part 2

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The second half of the Soul of the Industry recording is reeled out in this week’s episode, where discussions get more in-depth. Some folks share stories of co-advertising with neighboring float centers and ideas on how to bolster collaboration between float centers. Things get deep when they begin to explore implications of involving health insurance companies with floating. Tales of success pepper the spread of reasons not to go down this route. If you feel strongly either way, or even if you’re on fence about pairing health insurance with floating, there’s some really interesting perspectives that deserve an attentive ear(or two.) At the tail end, another controversial, yet popular, topic arises – the coupling of floating and cannabis.

Things are moving at that familiar slower-than-expected pace with the second float center ‘round Nashville, TN. Permits aren’t quite submitted for, and choosing a contractor is still on Amy’s to-do list. She talks about what it was like to interview three very different candidates and how this process has helped her consider what qualities could have hidden benefits, or have the potential to piss her off! One good thing about this process being slow as molasses… getting to know the neighbors! [Read more…] about Soul of the Industry Part 2

Soul Of The Industry Part 1 (Float Conference Workshop)

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We all feel a bit like Lewis and Clark at times, mapping out otherwise uncharted territory as we navigate the world of float center operation, but wouldn’t it be nice if we had access to some sort of handbook? Or a wise mentor that we could call up anytime, day or night? Well that’s pretty much of what the Float Collective, a largely Canadian not-for-profit organization, offers – a continually growing, members only, verified and diverse community of fellow float professionals. The only price you pay to join is a bit of time, the screening process is understandably a bit backed up! In this week’s episode, we tear into the first half of the recording from the Soul of the Industry discussion, hosted by the Float Collective. You’ll learn more about who they are, what they do, and why they do it – and what they’re talking about when they say the ‘soul’ of the float industry. This is an open discussion that naturally flows from various people’s perspectives, who are working to identify what’s at the root of common, persistent problems that float centers face. There’s a very productive conversation about why educating our communities on floating presents itself as such a challenge, and how we can better approach that. Slides from the discussion are below! [Read more…] about Soul Of The Industry Part 1 (Float Conference Workshop)