It’s the year that just keeps on giving, float friends! Many areas are starting to see drastic increases in COVID-19 cases again, so it’s time to revisit the state of the float industry and what we should be doing to keep our businesses, our guests, and ourselves safe.
Dylan updates the float community on Art of the Float, upcoming Patreon projects, the Float Shoppe and his personal life.
Sometimes it’s smooth. Sometimes it’s rough. Sometimes it’s sexy, and sometimes it’s just downright unpredictable. We’re talking about flooring, of course! The crew hashes out the differences between all of the flooring options that are available to float centers now. Dylan shares his hellacious stories about using tile in his float rooms, and the pros and cons of the ultramarine and Takron rooms he has now. Kim and Drew talk about their love of concrete with epoxy, but both have had some unexpected challenges with their shower setups in relation to those beautiful floors.
This week we scratch the surface of social media with our very own Kim Hannan. One of Kim’s consultative offerings is a social media solution that provides content and a scheduling tool. We dabble on the details of how that works, but Kim also drops a few tips to help you get started on (or get a handle on!) your own social strategy.
Organic content growth is wildly different from paid social media advertising, and the long-term strategy requires just that – strategy. As each co-host shares their challenges with juggling the demands of running a float center, you’ll hear some ideas that you can quickly implement, and some that may require a little more thinking and planning.
It’s been a few months since the crew talked about the PPP situation, and as the (extended) deadline to use the funds is creeping near, you’ll hear the tales of how we’ve each used our funds. Gloria, as usual, stays on the pulse of the changes and updates, and she shares some news that gives Dylan some room to breathe again.