Given the chance to catch up with Dr. Feinstein, you’d make it a two-part episode too, right? There’s so much to talk about, from his new life in Maui to what’s happening at LIBR, to the latest research that’s expected to be published soon, to why you need to email your towel-folding tips to Dr. Feinstein!

In the second half of our conversation, the crew picks his brain to learn a bit more about how float therapy reduces symptoms of stress, anxiety, and depression.

Sponsors
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Links
Clinicalfloat.com
2019 Float Conference Talk (2019 Float Conference presentation where Dr Feinstein discusses the Float Research Collective and the floating vs benzodiazepines study
Floataway Open Pools

From LIBR to “Daddy School” – it’s been a big shift for everyone’s favorite float researcher. If you attended the 2020 Virtual Float Conference, you may have heard the big news that Dr. Justin Feinstein was leaving the Laureate Institute for Brain Research. Now that he’s officially living a tropical life, you may be wondering if Dr. Feinstein’s float life is over. As we chat with him in this episode, it’s clear that that notion couldn’t be further from the truth! 

[Read more…] about 209: Dr Justin Feinstein Part 1

Pixels, ROAS, and retargeting – oh my! It can feel a bit like the land of Oz when you’re dealing with Facebook ads, but our guest Jonathan Roug from Float Light in Wisconsin helps to break it down so you don’t feel lost on the yellow brick road. Jonathan has shared his strategies for creating sales funnels in a few different platforms, so we were delighted to have him join the Art of the Float to talk about some of the basics… and some of the technical pieces too.

Jonathan’s love-to-learn engineering mindset sets him apart from most Facebook advertisers, and since he’s really not an ad agency, he just loves to share what he knows in order to help other centers. We barely scratched the surface with his profound expertise, and we can’t wait to have him on again to share more! He has a unique approach to advertising his center, including his live events on Facebook (pre-pandemic, of course).

[Read more…] about 208: FaceBook Ad Strategies with Jonathan Roug

We’re just a couple of weeks away from Hallmark’s favorite holiday, and to be honest, it’s usually a pretty good holiday for the float world too. In this episode, the crew shares their experiences from past holidays and what they’re planning for Valentine’s Day specials and marketing tactics.

[Read more…] about 207: Valentine’s Planning 2021