Marketing
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The gang is joined this week by Mike Arnesen, founder of of Upbuild, a digital marketing agency in Portland, to discuss SEO (search engine optimization), how float centers can utilize SEO, as well as his own journey as an entrepreneur. While working at MySpace shortly after graduating from college, Mike learned about SEO and became…
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This week, the gang is joined by Dan Larsen, owner of Oly Float in Olympia, WA. He shares how he discovered floating while working as a freelance marketing consultant, bartering floats for a marketing services, and being blown away by how applicable floating is to everyone. From the standpoint of a marketing consultant, it intrigued…
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You’ve heard Lance talk before on the show about his business coach, John Mackenzie, and how he’s been an integral part of the growth of The Float Shack, so we’ve invited John to join us on the show for a live interview! We ask John what a business coach is, how you know when it’s…
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In the pursuit of getting floating covered by insurance in the West, it certainly looks like Canada is in the lead! Lance shares exciting progress made by the CFC in creating a manual about floating that will assist in getting acceptance from the NHPC. Also regarding insurance coverage, Amy reads a letter from a…
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This episode is all about listener feedback! Your input and questions through Facebook, Twitter, Speakpipe, and email have been so immensely valuable that we thought our listeners should hear it too. There were a lot of opinions following our last episode on logo design, and listener Emily in particular took to the comment section of…