Marketing
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Dylan, Amy, and Lance are joined this week by author and 2015 Float Conference speaker, Emily Noren. Emily talks about what it was like growing up with an eating disorder, what her long recovery process through floating looked like, and how she hopes floating and float research with revolutionize eating disorder recovery. The gang discusses…
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Welcome to Part Two of the Industry Roundtable Discussion from the Float Conference! This portion of the discussion focuses on client retention through optimizing membership structures, doing purposeful sales, and building client connections with thank you cards and call backs. We also discuss building community within and around your center and how that leads to…
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The gang is joined this week by Lindsay Feyer of Anicca Float Club in Naperville, IL. She tells the story of how she and her husband got into meditation through vipassana classes, became transformed, and then, after floating, realized that opening a float center could be a way to get others to try meditation too.…
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In the floating industry, we give a lot of talk to the importance of word of mouth and referrals. But if the only way you could fill your tanks was through current clients spreading the word of your services, how full would your tanks be? I believe word of mouth appears deceptively simple on the…
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This week, the gang explores the many areas and variances of competition that orbit a float center. One of course is other float centers, and, with a new float center opening within close proximity to the Float Shoppe, Dylan is challenged to embrace the virtues of healthy competition and neighborly cooperation. He shares how it’s…