Why You Need Facebook Pixels with Akvile DeFazio


Listeners definitely ought to prepare for taking notes while tuning in to this week’s episode – it’s chock full of advice for asserting your position on the information superhighway! The team speaks with digital marketing specialist, Akvile DeFazio about how to make the most of your online presence, while at the same time, discovering exactly who your quality clients are. Discussions are tech-heavy, but even if that’s not your strong suit, turns out Facebook Pixels makes it navigable terrain for all. We’ll explain what this tool is, how to use it, and why it’s an invaluable resource for businesses big and small.

Amy has an actual office, y’all! Float Alchemy is several steps closer to it’s flagship float facility becoming a reality, as Amy and Mark now have possession of the property! Take a peek inside the building located in Murfreesboro, TN by clicking on the link below. Also,there’s way more that goes into establishing a float center than anyone on the outside could imagine. Amy knows this as well as any other. So, if you’d like to take a page from her book on going through with a buildout, you can! Click on Amy’s Float Buildout Book in the show links to check it out.

The Float Shoppe’s Heroic Summer Float Challenge has come to an end, which has left folks eager to know when they can sign up for the next challenge. Dylan talks a bit more about this, how the new simplified membership is going, and the email he received from a client providing negative feedback about their float session. He goes into why exchanges with clients who are expressing a complaint are so important to a business’ success and how this specific issue was resolved.

It looks like Booker and Mindbody to not have Pixel integration, but Helm has partial integration. Here is what the folks at Helm had to say:

  • We’ve integrated with Google Analytics (for multi-domain tracking, so you can track users between your site and the Helm) This will trackconversions with dollar amount tied into the Google Analytics.
  • We’ve integrated with Google Tag Manager (there’s no data layer yet, but you can get info from the DOM)
  • Facebook pixel tracking works, but we’ve heard from other industries as well that it doesn’t do the best job of accurate tracking, so you may find that the numbers reporting here aren’t totally accurate, but that’s on Facebook‘s side to fix.
We have just started tracking ourselves, so this feature is in preliminary stages. I know other centers have plugged in their info, but I have not heard back on the results. Long story short, yes but we haven’t seen the results.


Show Links
Float Conference – Show Sponsor
California Float Concepts – Show Sponsor
Floataway – Show Sponsor
Amy & Mark get the keys to Float Alchemy
Amy’s Float Build journal
Facebook Pixel Integration Guide

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3 responses to “Why You Need Facebook Pixels with Akvile DeFazio”

  1. Denise Avatar

    When does the Facebook Pixel discussion start?

    1. Dylan Schmidt Avatar

      We usually share our personal business stories for the first 20 minutes of the show. Facebook Pixels talks shortly after introducing our guest.

  2. […] and Chris J. Snook’s new book, Digital Sense, and had a terrific time being guest on the Art of the Float podcast where we discussed the importance and many uses of the Facebook […]

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