A few days ago I asked a customer about her first float and she said she didn’t remember it. I had posed the question to her so that she could help explain floating to a customer who was about to have his first float. It didn’t occur to me until hours later that forgetting your first float would be a fantastic way to get people in for their next floats. Trust me, this will start to make sense!
There are generally two types of experiences that people have with their first floats. One is an amazing experience where they are able to ‘let go’ completely, have a powerful spiritual journey, or in some other way are simply blown away by their float. The other is on the opposite side of the spectrum where the customer is mostly unimpressed. Often times this person had a busy mind during the entire float and was unable to ‘let go’ and/or only let go right before the music came on, or they had inflated expectations of what the experience would be based on previous research. [Read more…] about Forget Your First Float