Two posts up this week! If you missed Tuesday’s post about float tank heaters, you can find it here.

I can’t believe I’m writing an article on which shampoo and conditioner we use here at the Shoppe! To me it feels like the least important product in a float center when you consider everything that goes into running a float tank business. With that said, we receive emails and phone calls throughout the week about the products we use. A little while back we started ordering Nature’s Gate Herbal Daily Shampoo and Conditioner. The response from customers has been overwhelmingly positive, moreso than I was expecting (personally I don’t use shampoo and conditioner… Try it, it’s great!).

If I take a step back though, it makes sense. After limiting your sensory input for 60-90 minutes, your body has a system reboot. You leave with heightened sense and everything feels fresh again. If something is particularly positive to your senses (like a wonderful smelling shampoo), it makes sense that it would stand out. Smells often association strongly with memory, and if you couple wonderfully scented products with customers making a strong positive association with your business, you have a winning combination. [Read more…] about How Shampoo & Conditioner Improves our Customer Experience