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Guest host, Melchor Satuito joins us from his family owned and operated float center, Enlighten Float located in San Ramon, CA. The discussion topic for this week’s episode came about since Dylan and Sandra have settled on a simplified version of the various Float Shoppe membership iterations, and Dylan also gets some input from the…
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Float Con is here, y’all! For those unable to attend this year, Dylan and Brian will do their best to fill you in on the happenings. What better way to go about that than to share the experience of an first-time attendee whose eager to make the most of it? In this week’s two-part episode,…
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Summertime can be a boss battle for a lot of float centers! When anticipating a slump in bookings, there are options for planning your approach. We discuss how a thoughtfully constructed marketing campaign can not only break this challenge down and into something manageable, but can also be a cost-effective method to fortify presence in…
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Thomas Fine is an Associate Professor in the Department of Psychiatry at the University of Toledo and has been working on getting floating at the school for research but also for work with patients. He reflects on his float research that began in 1978 with one Samadhi tank in his behavioral medicine department and how…
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Kalyn Wolf of Cloud Nine Flotation joins the gang this week following her response to the show’s request for worst moments in opening a float center. In January, she was in crisis mode with an empty schedule despite lots of marketing efforts and growing fear of not being able to pay the bills. She shares…