Art of the Float

Where float centers thrive

Dr. Justin Feinstein – Part 2

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Welcome back, floatrepeneurs, for part 2 of our interview with Dr. Justin Feinstein, director of the Float Clinic and Research Center at the Laureate Institute for Brain Research in Tulsa, OK. Justin talks about his high hopes that his soon to be published research papers will inspire other researchers to join the mission of conducting float research. He and Dr. Sahib Khalsa are coordinating the Interoception Summit, to be held in just a couple weeks, with the mission of uniting researchers involved in the field of interoception, how the brain maps the internal world of the body. He plans to get each attendee into a float tank!

Then, we ask Justin more of the questions you submitted: What disorders and illnesses, other than anxiety, does he hope to study with float research in the future? What water sanitation practices are used in LIBR’s float center? Is it possible that the EEG systems that Ricardo Gil-da-Costa showed us at the Float Conference could be used in our float centers someday?! [Read more…] about Dr. Justin Feinstein – Part 2

Dr. Justin Feinstein – Part 1

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In this first of a two-part series, Dr. Justin Feinstein joins the crew all the way from the Float Clinic and Research Center at the Laureate Institute for Brain Research in Tulsa, Oklahoma! From how he knew floating held great potential for people with stress and anxiety to the current happenings in the lab, Justin speaks to various aspects of his work with and hopes for floatation therapy. Topics covered include floating and the default mode network, how LIBR’s setup allows research to be accomplished relatively quickly, Dr. Pan Lin’s work, the process of publishing a paper. What’s the peer review process like? Experts in the field? Will research hol up to peer review? How are participants introduced to the tank? Justin talks about floating and insurance reimbursement, the need for more research, wellness option, how floating could impact pharmaceutical industry. [Read more…] about Dr. Justin Feinstein – Part 1

Just Do It

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This week, our hosts deliberate the happenings and relevant matters from this past week. In their most recent staff meeting at the Float Shoppe, Dylan covered emergency procedures with employees and is curious to see what protocols Amy, Lance, and others have in place. What do you do when a fire or blackout occurs while clients are in float tanks? Where’s the best place for these procedures to be kept in your center?

For the first time since opening, Amy is having to raise the prices at Float Nashville. Dylan shares how the Float Shoppe handled their recent price increase and what he observed from client reactions.  

If you’re in the planning stages of developing your center, it’s a smart idea to include a consultant who has been through the process before, who specializes in float-specific details like soundproofing, and who can help you avoid some mistakes. How do you find someone who you jive with and who understands your vision? How much should you pay for their time? Perhaps you’re one of those experienced leaders considering putting yourself out there as a consultant…get in on this discussion! [Read more…] about Just Do It

The Sound of Floating

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Lance has done some incredible things to optimize audio and sound at The Float Shack, and class is in session! This week, the gang discusses their systems implemented and technology used for playing music into tanks and float rooms and how audio can be used as a tool by floaters to customize their float.

But first, Dylan, Amy, and Lance revisit briefly the Float Pod trademark issue to confer about the recent developments, including the videos from Nick, and also discuss how this issue has brought to light the opportunity for all of us to step forward as leaders in the industry.  

At the Float Shack, floaters hear ambient music while they’re showering, are able to listen to music for 15 minutes at the beginning of their float (allowing them to experience what the music will sound like bringing them out of their float!), and have the option of using their own phone to play music or a guided meditation by connecting it to a bluetooth capable receiver! Lance brings up a good question too of how to bring someone out of their float who has chosen to play music throughout. [Read more…] about The Sound of Floating

Play the Business Partner Game!

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The gang has temporarily doubled in size as Dylan, Amy, and Lance are joined by their business partners! The pairs cozy up to the microphone to discuss how they decided to open a float center together, what it’s been like developing their business as a team, and what they’ve learned about working with a partner. Being in any relationship is complicated, and, in many ways, a business partnership is like a marriage. Our hosts deliberate the ways in which it’s important to learn about each other to set reasonable expectations, to work in synchronicity, and to support each other through the bumps and bruises along the way.

In our new and improved version of The Newlywed Game, each pair are tasked to guess how their partner would answer certain questions! Would they still be running a float center if they’d won the lottery? Who is better with people and who is better with finances? What was their first fight about? We’ll see who really knows their partner! [Read more…] about Play the Business Partner Game!

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