You’ve heard Lance talk before on the show about his business coach, John Mackenzie, and how he’s been an integral part of the growth of The Float Shack, so we’ve invited John to join us on the show for a live interview! We ask John what a business coach is, how you know when it’s time to hire one, and what you should look for when hiring someone. Lance shares the process he and his business partner went through in order to find the right coach to help them with what they needed, goal setting, aligning their visions, and developing systems of communication.
John discusses the process that he takes business owners through of narrowing down the demographics and psychographics in order to identify one market to target at a time and why this process is so important to the process of converting prospects to clients to members to advocates. [Read more…] about Business Coach John MacKenzie