The gang is joined this week by Aaron Douglas, who is in the process of opening A Place to Float in Indianapolis. Just as he decided to turn his love of floating into a business, he and his wife found out that they were pregnant but decided to move forward with their vision of the float center anyway. He shares how they went about the arduous task of finding funding for a six-tank center, pursuing bank loans, crowd-investing, and finally having luck with simply asking people for money. He discusses the investment model he established so that he had investors’ support but didn’t sacrifice control of the business.
Dylan has been working with Aaron as a consultant for about a year, and Aaron talks about why having that support and guidance has been instrumental to his center’s growth. Dylan, though, has been inspired by Aaron’s email list. Aaron talks about his approach to lead generation and how he found his potential customers.Finally, he shares the things he wishes he knew before starting this journey. [Read more…] about Starting A Place To Float