Business Planning

  • Our Biggest Mistakes

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    Everyone makes mistakes, and floatrepeneurs, despite our intense dedication, passion, and planning, are no exception. Dylan, Amy, and Lance reveal the mistakes – nay, lessons! – they’ve encountered in starting and running their float centers. The initial roadblock of finding a location for Float Nashville led Amy to a space that, in retrospect, should have…

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  • Float Room Products

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    With so many different brands of products available for float center owners to choose from, our hosts share which they use in their centers and why. But first, Lance tells a story of how kindness and goodwill has led to exciting news for The Float Shack! Next, Dylan shares the first SpeakPipe Voicemail the team…

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  • Holiday Specials?

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    It’s our holiday episode! Our hosts discuss strategies for preparing for everything holidays at a float center, including how to plan purposeful campaigns that blend discounts with community involvement. Lance and Amy share why they switched to plastic gift cards and will never go back to paper certificates, and our hosts discuss how to optimize…

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  • The Oz Effect

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    This week in float news, Lance shares the exciting work that the Canadian Float Collective is doing to get floating covered by health insurance in Canada. Our hosts weigh in on what they thought of the Dr. Oz feature on float tanks and question whether floating is being portrayed as trendy. 111 Days of Floating…

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  • I missed a post last week. I’m sorry! To make up for it I’ll  be making two posts this week. Thanks everyone! When the waterbed heaters underneath our Floatarium float tank died, the choice between waterbed heaters and inline heaters was an easy one. We weren’t about to completely disassemble the tank, re-spray foam insulator…

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