Art of the Float

Where float centers thrive

39 Days of Construction – an update on the Float Shoppe

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Today I would like to walk you through what I’ve been up to the last 39 days!

It actually started much more than 39 days ago, when our landlord asked us if we would want to rent the first floor of the building next door if the current renters moved out. After a short deliberation, we said “Yes!”.

Wait, actually it started months before that when we realized we were building communities at the Float Shoppe as gatherings, women’s groups and meditation classes started bubbling up in our space. We knew that this was something special and something we wanted to help flourish. Meditation groups in a float center are fine, but other groups tend to be a bit loud, so we knew we would need a new space. [Read more…] about 39 Days of Construction – an update on the Float Shoppe

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Give a Hoot About Social Networking

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Terrible blog titles aside… Social networking has become more important than ever to reach out to your community and connect. The only question is, are you working harder than you should be?

Today I want to introduce a piece of online software than has made the Float Shoppe’s social marketing a much easier experience for Sandra, myself and our staff. This tool is valuable when you are just starting a float tank center and simply have no time to spare or if you have your float business up and running fluidly and simply want to be efficient with your time. The fact that it’s free is amazing.

Enter HootSuite

Launched in 2008, HootSuite is a Vancouver-based Canadian company (so we can assume they’re good people!) that has continuously improved their product through frequent software updates.

HootSuite does three things very well: First, it enables you to send a single message across multiple platforms such as Facebook, Google+, and Twitter. Secondly, it allows you to easily see when others are mentioning your business or any keywords for your industry. Thirdly, it allows for easy communication with all of your followers across social networks. All of this can be done through a single piece of online software instead of opening a slew of tabs with different networks up. [Read more…] about Give a Hoot About Social Networking

When It Rains It Pours

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rain drops

Earlier this week I was adjusting a filter pump when a fountain of water shot into the air. It was just a few minutes before opening as I kneeled in front of my tank’s filtration system, watching water cover the floor.

I was fortunate enough that my love and partner was nearby and I immediately called her for assistance. We starting working in tandem; a well-oiled machine that knew how to accomplish what needed to be done. With just minutes before opening, she took on the role of introducing clients to their floats while I remained in charge of fixing the plumbing problem.  [Read more…] about When It Rains It Pours

Negotiating with Daily Deal Sites

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How do you negotiate with daily deal sites? What bargaining chips do you hold and how do you make sure you get your full worth in negotiations?

Today I want to talk about getting the most money out of your negotiations with daily deal sites. There can be more to your negotiations than the bottom line, including how likely clients are to return, client spending habits, and ancillary incentives offered to you by deal sites. In the end however, the bottom line is what is most important. [Read more…] about Negotiating with Daily Deal Sites

Dylan’s Salty Mailbag

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This week I’m dipping into the ‘ol mailbag!

This week we received a question regarding wooden bath mats, which strangely I have a lot of thoughts on.

Hello, Dylan,
When we visited after the conference, I remember looking at the bamboo grate/mat things you had on your floor and thinking that looked like a good idea. But now I’m looking online for them, and can’t find anything like it. Where did you get them, do you recall? Do you remember what they were called, even?

Thanks!
colin

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