Disclaimer: The information shared in this episode is not intended to diagnose or treat any mental health condition. This is for entertainment and informational purposes only.

Never-ending to do lists, constant demands for your attention, and a little ADD sprinkled on top – it apparently sounds familiar to a lot of floaty folks! In this episode, a you’ll hear just whose brains are neurotypical (or so we think) and who employs some major neurodiverse techniques to GSD. Some of those methods are helpful for every overloaded business owner too. You’ll learn how a strong mindfulness can help, but could also really just be a fun brain at work too. Time blocking, meditation, systems, audio and visual reminders, and prioritization – these are just a few of the ways we learn to make our way through the day.

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This is surprising. We have to put an EXPLICIT WARNING on our maintenance episode?! Who knew maintenance could be so…. steamy?! Or perhaps the crew read that this was the gutter maintenance episode, and they ran with their minds in it? It’s a wild one, but stick with it – there’s a ton of great content about maintaining your center and your equipment in here!

[Read more…] about 211: Float Center Maintenance

Given the chance to catch up with Dr. Feinstein, you’d make it a two-part episode too, right? There’s so much to talk about, from his new life in Maui to what’s happening at LIBR, to the latest research that’s expected to be published soon, to why you need to email your towel-folding tips to Dr. Feinstein!

[Read more…] about 210: Dr. Justin Feinstein Part 2

From LIBR to “Daddy School” – it’s been a big shift for everyone’s favorite float researcher. If you attended the 2020 Virtual Float Conference, you may have heard the big news that Dr. Justin Feinstein was leaving the Laureate Institute for Brain Research. Now that he’s officially living a tropical life, you may be wondering if Dr. Feinstein’s float life is over. As we chat with him in this episode, it’s clear that that notion couldn’t be further from the truth! 

[Read more…] about 209: Dr Justin Feinstein Part 1

Pixels, ROAS, and retargeting – oh my! It can feel a bit like the land of Oz when you’re dealing with Facebook ads, but our guest Jonathan Roug from Float Light in Wisconsin helps to break it down so you don’t feel lost on the yellow brick road. Jonathan has shared his strategies for creating sales funnels in a few different platforms, so we were delighted to have him join the Art of the Float to talk about some of the basics… and some of the technical pieces too.

Jonathan’s love-to-learn engineering mindset sets him apart from most Facebook advertisers, and since he’s really not an ad agency, he just loves to share what he knows in order to help other centers. We barely scratched the surface with his profound expertise, and we can’t wait to have him on again to share more! He has a unique approach to advertising his center, including his live events on Facebook (pre-pandemic, of course).

[Read more…] about 208: FaceBook Ad Strategies with Jonathan Roug