It’s time to get real. Really real. In part 2 of this episode, the crew talks through the challenges of “doing it all” – balancing families, spouses, pets, other jobs, other projects, and all of the demands that come with running a business. They’ll weave through hard topics like burnout, recognizing when it might be time to sell and move on, and beating death, and you might even hear something about screaming, swearing, and punching (pillows). They ponder the types of business owners, recognizing that while you might love the challenge of getting up and running, you might fizzle out when things are going smoothly, or you might burn out when they’re not. You’ll see Dylan in action as a podcaster/dad/husband/entrepreneur when his support network pops in with some sweet sounds and sweet treats.
172: Family Therapy
It’s time to get real. Really real. In part 1 of this episode, the crew talks through the challenges of “doing it all” – balancing families, spouses, pets, other jobs, other projects, and all of the demands that come with running a business. They’ll weave through hard topics like burnout, recognizing when it might be time to sell and move on, and beating death, and you might even hear something about screaming, swearing, and punching (pillows). They ponder the types of business owners, recognizing that while you might love the challenge of getting up and running, you might fizzle out when things are going smoothly, or you might burn out when they’re not. You’ll see Dylan in action as a podcaster/dad/husband/entrepreneur when his support network pops in with some sweet sounds and sweet treats.
171: This Episode Expires in 3 Days (Gift Card Expirations)
Drew approached the crew with a simple question… “To expire, or not expire?” Little did he know, he was opening a can of worms that – once opened – could never really be answered, at least not with a straightforward yes or no, at least. You’ll hear why Gloria and Kim are sticklers about protecting member deals and the value of their regular price, and why Dylan considers the impact of the expiration on potential memberships.
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170: Is That Stealing?
If it’s on the internet, it must be yours for the taking, right? And since we’re one big, happy loving float family, we always share and play nice, yes? Well, maybe not. After a discussion was posted in the Float Collective about the sharing/borrowing/stealing of content, the Art of the Float crew is diving into the great debate to share their ideas about what’s right, what’s wrong, what’s a little right, but maybe not, and what’s probably always cool.
169: Holiday Promotions
Hap-, Hap-, Hap-, Happy Holidays, to you! The crew is back to dish about how the holiday season is kicking off. With Black Friday, Small Business Saturday/Sunday (is that really a thing, Gloria?!), and Cyber Monday in the rearview mirror, Dylan, Drew, Gloria, and Kim talk about the sales they’re doing… or not doing and why.
Is it better to create FOMO (fear of missing out) with shorter timeframes to capture deals? Or continue that chill, floaty vibe with a longer sale that doesn’t rush anyone? What about in-person only deals? Should you reserve the best prices for new folks or members? And why on Earth wouldn’t you want current clients to come in to your center for a special event? Drew has a compelling reason, so be sure to listen. You’ll hear how it’s going since Black Friday was later in the year, and how that’s impacting shopping habits so far, as well as why getting 3 hours of sleep doesn’t make for a bangin’ Small Business Saturday. We hide nothing….
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