Art of the Float

Where float centers thrive

151: 2 Months Open! A Check-in W/Dana of Float North

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This week, Dylan visited Dana Highfill at her center that’s been open for two months. She talks about her experience over the first couple of months, including starting with employees, why’s running the shop solo now, and how she’s toed the line of burnout. She provides a great reality check about the daily nuances of running a center and all the little things that add up to take a lot of time, really pushing the need for time management skills.

You’ll hear her perspective on transitioning from a solopreneur with a business that relies solely on her personal skills and availability, to a larger business with multiple modalities and a need for more employees and support teams to run it. Dana shares her plans for 2019 and how to up her marketing game. She and Dylan explore how to represent yourself in your marketing with authenticity. [Read more…] about 151: 2 Months Open! A Check-in W/Dana of Float North

150: Floating & inflammation with guest Flux

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If you missed the Float Conference this year, you missed a fascinating presentation by MC Flux, but fear not! He’s here with us to talk about his research at the Float Clinic and Research Center, where he has been working with Dr. Feinstein. His thesis work explores the intersection of basic molecular neuroscience and mental health treatment. This ever-creative individual even designed today’s show cover image!

Flux talks about the two different stress systems in the body – fight or flight and the HPA axis, which is responsible for the cortisol output. These two systems complement each other, but have very different roles. He details how the two systems work and impact the immune system, and just as importantly, how childhood stress has a long-term effect on the immune system, which could show up as autoimmune disorders, inflammatory issues, cardiovascular concerns, and mental health disorders. [Read more…] about 150: Floating & inflammation with guest Flux

149: Does Your Float Center Need a Dress Code?

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Calling all fashion police! This week, Amy and Dylan are diving into the world of fashion, well, float fashion at least.  Should employees wear a specific uniform? Show their personalities? Flash some logo wear? Amy talks about the intriguing reason why she keeps a pretty loose grasp on dress code at her centers, including one particular team member who loves to let his toes be center stage. Dylan obviously doesn’t live in the south, because he thinks those toes should always be covered. (And stubbed toes and foot injuries weigh on his mind too!) Dylan also talks about how clothing impacts the feeling his customers get when they walk in. [Read more…] about 149: Does Your Float Center Need a Dress Code?

148: Float Center as an Event Space

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Kim Hannan recently posted a question in the Float Collective, asking others how they handle hosting events and workshops in their float centers, so we invited her to join the show to discuss the topic in person.  

Dylan, Amy, and Kim vet out the pros and cons of hosting special events, including some special consideration around strategic scheduling, sound travel, and weighing the return on effort, cost, and impact on the rest of the business. Amy shares ideas for hosting different types of events, getting creative with what you consider “your space” to actually be, and partnering with local businesses for these one-off events. And on the other side of the issue, Dylan talks about why they no longer offer special events at The Float Shoppe. [Read more…] about 148: Float Center as an Event Space

147: Justin Feinstein Introduces the Float Research Collective

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The Float Conference offers a variety of free sessions on Friday before the big event. One of those such sessions was Justin Feinstein’s discussion about the Float Research Collective, a way for commercial float centers across the globe to get involved in formal studies relating to floatation therapy. This conversation started at the Rise Float Gathering in St. Louis in April, and since then, Justin has been looking for ways to leverage the industry in order to grow the reach of what’s possible. In this episode, you’ll hear a live recording of his talk to a packed room with people piling up at the door to hear what he has to say.

Follow along with Dr. Feinstein’s slide show Here.  [Read more…] about 147: Justin Feinstein Introduces the Float Research Collective