Imagine having a first float that’s so powerful, it opens up a world of possibilities. That’s what happened to Jesse Parks when he visited our own Gloria Morris’s Float Sixty. A few days after his amazing first float, where he felt “connected to source”, he posted about it on his personal Facebook account, and within a few hours, the post started going viral. Almost two weeks later, his post with a photo of a float tank and a few words about his first sensory deprivation experience, were shared almost 100,000 times, enough to spark Google search trends and some ripple effects to float centers across the U.S. as curious potential float guests started to look for how they could have the same.
Continuing in our advertising for the holiday series, Matthew Phillips joins the crew tonight to talk about using video advertising – in a cinematic format – to attract new clients. Matt shares some tips for how to create the perfect video to hook a potential audience, whether on YouTube or other social media platforms, and get new leads. He shares his secrets for using an emotional response to a quick hook and audio to pull in some niche clientele.
He shares tips for using scarcity, limits per person, Google Keyword Planner, and SMS campaigns to maximize your results, as well as how to strategically use landing pages versus purchase link sand sales funnels. Whether you’re a marketing pro or a novice, you’ll pick up a few tips for marketing your center.
This episode dives deep into using educational video content to market your center, but it comes with a loving content warning. Our marketing expert, Andy Chayer, shares his story of how a very traumatic robbery event led him to float therapy. It’s a powerful reminder of how important the work of running a float center really is.
It’s the year that just keeps on giving, float friends! Many areas are starting to see drastic increases in COVID-19 cases again, so it’s time to revisit the state of the float industry and what we should be doing to keep our businesses, our guests, and ourselves safe.
Dylan updates the float community on Art of the Float, upcoming Patreon projects, the Float Shoppe and his personal life.