Dylan Calm

  • Income benefits? One of the most common questions I get asked is “Do you make more money with massage and acupuncture being part of your business?” The very simple answer to that is no; and no-matter what combination of how much you charge for massage, charge for floats and pay your practitioners, float rooms will…

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  • Today I want to walk you through some of the items found in our float rooms. When Sandra and I first decided to open the Float Shoppe, we would buy floats at various float centers simply to investigate their float rooms. Of course having a float was a very nice perk. While in the rooms…

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  • The Biggest Hurdle

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    Yesterday I was enjoying the summer weather, laying in the sun at a local park. Dogs filled their designated play area, a pickup game of frisbee golf had formed near me, and I was just falling asleep when I received a call from a Kentucky area code. I was pleased to learn upon answering the…

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  • A Chance to Breathe

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    Note: I decided to postpone today’s planned blog post until next week. Instead I am posting an unedited cathartic writing I did the night we announced the Float Shoppe expansion next door, a community and yoga space that will open October 1st. This writing doesn’t have the normal flow of my other posts as it…

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  • Daily Deals (sites like Groupon, LivingSocial, and local equivalents) are a popular offering from float tank centers, and consumers tend to gobble them up. When a float center runs a Groupon or other daily deal we are able to profit immediately and do not feel a strain on our resources when customers redeem them. After…

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