Often the first connection someone makes with a business, a logo has an critical job. A logo conveys a feeling and educates the viewer about the brand. Dylan, Amy, and Lance draw upon their own experience with logos as well as the submissions of others to evaluate what’s valuable in a design.
But first, updates from our hosts! Soon after receiving funding for her second float center, Amy ran into an unexpected roadblock when meeting with her local health department. This time, however, the issue wasn’t about float tanks. At the Float Shack, Lance has been testing new products, including foam earplugs, enzymes in the tank water, and the Scumboss, and tells us how they’ve measured up. At last, the flooring has been installed in Dylan’s new float room! He describes why he’s excited about this particular flooring.
A recent post by Dan Larsen in the Float Facilitators Facebook group invited float center owners to post their logo and share the story of how it came to be, and this led to an exciting community discussion! With permission from many of those who posted, our hosts share their stories on air, who designed their logo, what about it serves their business, and what they would’ve done differently. Lance in particular shares why he intends to make changes to his logo in the coming months.
Is simplicity preferable to high-detail? What technical specification should be taken into consideration so that the logo is scalable? What the heck does ‘vector’ mean? Brian Van Peski, who works behind the scenes at the Art of Floating, joins the hosts to talk specifications and online design services.
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