Producer Brian joins Lance and Amy on the podcast while Dylan is away spending time with his new baby girl! Tis the season for holiday marketing, and our hosts are sharing their greatest ideas for holiday campaigns and spreading the spirit of floating throughout the community.
Black Friday is a frenzied day of shopping in the U.S., and Amy shares why Float Nashville chooses not to participate. Instead of kicking off sales on Small Business Saturday as she has done in the past, she discusses why she has decided to condense holiday sales to the two weeks before Christmas, kicking the campaign off with an open house and charity drive. Alternately, the Float Shack is starting their sales this week, but Lance shares why the sale is ending 5 days before Christmas. Lance also talks about their Holiday Helper program, where folks who bring in a donation receive discounts on gift cards. [Read more…] about Holiday Marketing 2016