Thomas Fine is an Associate Professor in the Department of Psychiatry at the University of Toledo and has been working on getting floating at the school for research but also for work with patients. He reflects on his float research that began in 1978 with one Samadhi tank in his behavioral medicine department and how the release of Altered States in 1980 impacted public perception. He also shares what he calls the worst saltwater story of all time! [Read more…] about Float Researcher, Tom Fine
Kalyn Wolf of Cloud Nine Flotation joins the gang this week following her response to the show’s request for worst moments in opening a float center. In January, she was in crisis mode with an empty schedule despite lots of marketing efforts and growing fear of not being able to pay the bills. She shares how she teamed up with another float center in town to rethink her marketing, which involved stepping back from Groupon and reaching out to populations of people who are likely to become regular floaters. Kalyn talks about how going through crisis forces creative thinking and is made easier by cooperating with local competition.
Kalyn’s center is run from her home, and she describes how she’s designed and decorated the space to look like a commercial float center. She shares the benefits she’s found in running her center from home and offers advice to anyone considering that option. She then turns the interview around and asks our hosts for their most successful marketing strategies.
A tornado passed through Nashville, knocking trees down and causing damage, but fortunately Float Nashville is okay! The rebuild of their open float tank is complete, and Amy discusses the updates they made and the satisfaction of finishing an upgrade.
Upgrades are also in the works at The Float Shack, from repainting to reorganizing art. Lance and Dylan discuss how to make sure the little touch-ups don’t slip by when they’re not the most pressing maintenance need. Lance shares the details of The Local Loop campaign, a cooperative project with local businesses. He also got some difficult news this week that the road in front of The Float Shack is going to be torn up, meaning it will be a summer of battling construction.
The Float Shoppe’s tile showers were in need of touch-up where salt had slowly caused the tiles to liquefy. Lance talks about using porcelain tile and how to prevent them from liquefying.
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With so much maintenance required to operate a float center, a fine-tuned maintenance schedule is key. The gang discusses how they structure both preventative and reactive maintenance in their centers. As April is a slow month for Float Nashville, Amy selects a week during the month to close down to take on all the projects and repairs that they’ve noted throughout the year. She talks about parts of her center, particularly the floors, that have required the most attention and repair over the years. [Read more…] about Float Center Maintenance & Repair
Tobin Cooley is a board certified acoustical engineer and president of Listen Acoustics and joins the show to talk about managing sound in and around your float center. Tobin is in the business of making buildings sound good, whether it’s a concert hall, recording studio, or float center, by blocking out the sound you don’t want and enhancing the sound you do want. He’s taking questions submitted by the float community and dives into the topics of echo chambers, mass loaded vinyl, the value of specialty products, optimizing soundproofing on a budget, the meaning of STC, IIC, and OITC ratings, avoiding weak spots in soundproofing, and the importance of double-stud walls between float rooms. [Read more…] about Sound Proofing with Tobin Cooley
Dustin Erickson of Float Space in Kelowna, BC joins the show to talk about the history of his center, re-branding, and changing membership structures. Since opening his center three years ago, Dustin hasn’t been shy about implementing innovative change and has altered his membership structure six times with the goal of fostering a community that floats regularly. He received quite a bit of backlash initially after implementing a floater etiquette that puts more responsibility on the floater, such as bringing their own towel and earplugs and scheduling online, but allows for reduced pricing. He shares why he took that step and how it’s been going for the past six months. [Read more…] about 101 Business Models with Dustin Erickson