January 2016

  • How many tanks are needed to run a float center? In terms of finances, the mission of the business, and the needs of the community? How about the personal goals of the owner(s) in terms of running a steady lifestyle business versus a business that seeks to expand number of tanks, number of services, and…

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  • Our Biggest Mistakes

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    Everyone makes mistakes, and floatrepeneurs, despite our intense dedication, passion, and planning, are no exception. Dylan, Amy, and Lance reveal the mistakes – nay, lessons! – they’ve encountered in starting and running their float centers. The initial roadblock of finding a location for Float Nashville led Amy to a space that, in retrospect, should have…

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  • What’s the best membership option for your center? Also, what’s the right float time, 30, 60, or 90 minute floats? But first, in our personal business news, a big change has been made to how yoga is offered at the Float Shoppe. Dylan discusses how it’s taken awhile to figure out the best way to offer…

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  • Subscribe to The Art of Floating Podcast on iTunes. Before diving into what lies ahead for 2016, Dylan, Amy, and Lance reflect upon their holiday promotions and sales and discuss what went as planned, what exceeded expectations, and what they’d like to do differently next year. Planning for holidays 2016 can begin now to ensure…

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